Global Brand Manager (Localisation)

Global Brand Manager (Localisation) About BingX A leading crypto exchange since 2018. With 20 million registered users worldwide. Official crypto exchange partner of Chelsea FC. User-First, reliable, innovative, and diversified. List over 1,000 spot trading pairs. Offer over 300 futures trading pairs. Integrate with over 80 public chain ecosystems. Rank top on CoinMarketCap and CoinGecko. TradingView's Best Crypto Exchange for 2021, 2022 & 2023. A gateway for the next billion crypto users. Founded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. Our current vacancy | Full-time | Long-term | REMOTE Responsibilities 1. Brand Localization Strategy Develop and implement brand localization plans to ensure consistent messaging that resonates with local audiences across regions. Collaborate with regional teams to adapt brand strategies, campaigns, and content to reflect local cultural nuances and market trends. Develop and maintain localisation guidelines and frameworks to streamline processes and ensure consistency across markets. 2. Localised Plans & Campaigns Plan and execute campaigns that align with local market dynamics, enhancing brand awareness, user loyalty and brand recognition. Oversee and approve localized content to maintain brand integrity, adapt global campaign themes with region-specific content and creativity to maximise impact. 3. Cross-functional Collaboration Collaborate with internal and external teams to implement localisation initiatives effectively to ensure high-quality outputs within deadlines. Serve as the central point of contact for global marketing initiatives, working closely to align objectives, resources, and timelines. 4. Performance Analysis & Market Insights Continuously analyze brand performance and effectiveness across regions to identify improvement areas and capitalize on opportunities Regularly gather and analyse user feedback to identify localisation opportunities and refine brand activities. 5. Global-Local Brand Alignment Lead efforts to harmonize the global brand with local market needs, fostering a cohesive yet locally resonant brand image. Build and maintain strong relationships with regional teams, ensuring alignment in brand positioning, product messaging, and promotional activities. Requirements Minimum of 5 years of experience in brand management, marketing, or localisation, ideally within a global organisation. Proven ability to collaborate with cross-functional and regional teams, balancing global strategies with local needs. Excellent project management skills with experience handling multiple markets and diverse cultural contexts. Data-driven mindset with a proven ability to analyze performance metrics and optimize campaigns for improved results. Experience in a fintech, e-commerce, or crypto industry is highly desirable. Proficiency in English and Chinese will be highly advantageous Working at BingX Join an international and diversified team Great career development in a fast-growing company Be part of the future of finance technology and achieve meaningful goals Competitive market salary and fully remote/work-from-home flexibility Flexibility to observe your local holiday calendar, alongside additional benefits Department Branding & Marketing Locations GLOBAL Remote status Fully Remote