Global Communications Manager

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Shape the work behind some of the world’s most loved sport, outdoor and lifestyle brands.

At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

The Communications team leads Pentland Brands' storytelling. As Global Communications Manager, you will lead the development and delivery of a connected, engaging and insight-led internal communications strategy that helps colleagues understand our business, connect with our culture and contribute to our success.

Working closely with the CEO, Executive Team, HR and senior stakeholders across Pentland Brands and our brand portfolio, you'll act as a trusted communications advisor, shaping communications that drive engagement, support business priorities and strengthen organisational culture.

With a deep understanding of our diverse global workforce, you'll create communications and experiences that ensure our storytelling is strategically aligned, audience-focused and effective in bringing the Pentland Brands story to life, helping colleagues feel informed, connected and inspired by the role they play in our collective success.

What you’ll be doing:

Strategic Internal Communications & Executive Partnering

• Develop and deliver Pentland Brands' global internal communications and employee engagement strategy.

• Partner with the CEO, Executive Team and senior leaders to provide strategic communications counsel and support.

• Translate business strategy, priorities and change initiatives into clear, engaging and impactful communications.

• Coach leaders on communication effectiveness, storytelling and colleague engagement.

• Support communications for business transformation, organisational change and key strategic programmes.

Employee Engagement, Culture & Storytelling

• Create compelling communications and campaigns that strengthen connection to Pentland Brands' purpose, strategy and values.

• Partner with HR to support culture, inclusion, wellbeing, learning, talent and engagement initiatives.

• Drive a human-centred approach to communications, ensuring colleagues feel informed, connected and inspired.

• Champion global storytelling that showcases colleagues, brands, achievements and business impact.

Events, Leadership Communications & Experiences

• Create engaging communications, campaigns and storytelling that bring Pentland Brands' strategy, culture and priorities to life.

• Lead the planning, communications and delivery of key internal events and experiences, including town halls, leadership conferences, global gatherings, fireside chats, lunch & learns and employee engagement activities.

• Partner with senior leaders to develop impactful communications for key business moments, helping colleagues understand our priorities, progress and performance.

• Lead CEO and Executive Team communications, including leadership calls, global broadcasts and organisation-wide updates.

• Support the delivery of internal brand campaigns, product launches, immersions and other initiatives that strengthen connection to our brands and business strategy.

Digital Communications & Channel Management

• Govern and evolve Pentland Brands' internal and external communications ecosystem, including SharePoint intranet and Viva suites, email channels, and social media channels.

• Lead content planning, editorial governance and channel optimisation activities.

• Explore and implement new technologies, including Microsoft 365, Copilot and AI-enabled communication tools, to drive efficiency and engagement.

Brand & Corporate Communications Support

• Collaborate across Pentland Brands and our portfolio of brands to support joined-up communications and storytelling.

• Provide communications support for corporate announcements, reputation initiatives and key business moments.

• Work closely with senior leaders to ensure consistency between internal and external messaging.

Leadership & Stakeholder Management

• Build trusted relationships with senior stakeholders across the business and brand portfolio.

• Line manage and develop the Communications Executive, providing coaching, support and development opportunities.

• Influence stakeholders at all levels to ensure communications are aligned, effective and audience focused.

Measurement & Continuous Improvement

• Define and track communication and engagement metrics to measure effectiveness and impact.

• Use audience insights, analytics and employee feedback to inform decision making and continuous improvement.

• Benchmark best practice and identify opportunities to innovate and enhance the colleague experience.

What you’ll bring:

• Significant experience in internal communications, employee engagement or corporate communications within a complex organisation.

• Proven experience partnering with C-suite and senior leaders, providing strategic communications counsel and support.

• Outstanding writing, editing and storytelling skills, with the ability to simplify complex topics and create engaging content.

• Experience leading high-profile internal events, town halls, leadership conferences and employee engagement activities.

• Strong stakeholder-management and influencing skills, with the confidence to challenge and advise constructively.

• Experience managing digital communication channels, including intranet platforms such as SharePoint.

• Understanding of external communications, digital channels, websites and social media management.

• Experience in media management, including working with external PR or media agencies, and the ability to align internal messaging with wider corporate and brand narratives.

• Experience leading communication strategies for change, transformation and people initiatives.

• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.

• Experience managing and developing junior team members.

• Curiosity and enthusiasm for emerging technologies, with experience using Microsoft 365, Copilot and digital workplace tools. Able to apply a critical lens to the use of AI, balancing innovation with effectiveness, employee needs and communication objectives.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.

We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.

Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

Perks & Benefits

We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.

You can find full details of our benefits and perks on our UK Benefits page.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.