Global Demand Generation Lead (m/f/x)

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description The Impact You’ll Make in this Role As a Trade Compliance Senior Analyst for Global Logistics , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by: Audience Intelligence & Journey Ownership Persona & Journey Mastery: Own, refine, and continuously update our buyer personas and comprehensive lifecycle journey maps across all digital touchpoints (web, UX, email, social, and video/YouTube). Solution-Weaved Strategy: Translate complex customer pain points into actionable, segment-led content frameworks—positioning our offerings as direct solutions woven naturally into every piece of content. Data-Driven Adaptation: Continuously read, analyze, and interpret performance data and audience insights to agilely optimize and evolve the overall content strategy based on real-time human behavior. Narrative Data Integration: Inject qualitative and quantitative data points, proprietary insights , competitive research, and performance benchmarks directly into the content stream to build authoritative, data-backed industry narratives . Workshop Leadership & Cross-Functional Orchestration Facilitate Strategy Workshops: Lead and host content strategy workshops, journey-mapping sessions, and collaborative exercises with cross-functional stakeholders (Product, UX, Sales) to extract deep insights, break down technical silos, and build organizational alignment. Cross-Functional Collaboration: Partner closely with UX, design, social, product management, and regional marketing teams to build a seamless customer experience (CX) based on your journey maps. Global Planning Frameworks: Create and scale standardized global content delivery templates and calendars to ensure regional execution aligns perfectly with the core strategy. Future-Proof Content Operations & Agency Management AI Workflow Orchestration: Design, document, and champion modern, AI-driven guidelines to optimize content production workflows. Leverage generative tools to scale output and efficiency while fiercely protecting brand voice, authority, and empathy. Generative Engine Optimization (GEO): Architect content structures optimized for visibility not just in traditional search, but within AI-synthesis engines, conversational bots, and generative search landscapes. Agency Management: Act as the primary point of contact for external creative agencies, freelancers, and production partners—ensuring all outsourced work meets high-quality strategic standards. Closed-Loop Insight Reporting: Partner directly with the SME s to tie content performance to key metrics across the customer journey , ensuring content strategy changes are backed by real-time revenue and conversion insights. Your Skills and Expertise To set you up for success in this role from day one, 3M is looking for candidates who meet the following minimum requirements: Experience: 8–10 years of dedicated digital marketing and content strategy experience. You have a proven track record of building content frameworks from scratch in complex industries or fast-paced agency environments. Workshop Facilitation: Proven experience hosting interactive content strategy workshops and exercises that effectively align disparate teams around a unified audience vision. Data Literacy: Exceptional ability to read data dashboards, interpret web analytics, UX research, and social listening insights, and turn that raw data into actionable content adjustments. Journey Mapping Expertise: Deep, demonstrable experience building practical buyer personas and lifecycle journey maps that cross-functional teams actually use to build content. The "Solution" Mindset: Exceptional ability to deconstruct a highly technical product or service and translate it into clear, solution-oriented storytelling that addresses real human frustrations. AI Fluency: A forward-thinking approach to integrating generative AI tools into everyday content operations, editing, and workflow automation without sacrificing content integrity. Supporting Your Well-being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. Private medical care Life insurance Retirement scheme Multisport card Opportunity to work globally as part of an international organization Work in a respectful, inclusive, and friendly environment with open door policy Professional training and onboarding package Supporting your professional development, possibility to gain certifications/co-founding studies Supporting your work-life balance through being a part of community groups, CSR actions, volunteering Internal integration events Does this opportunity and our innovative 3M culture align with your career aspirations? If so, we encourage you to apply and embark on a journey of creativity and growth with us. We look forward to hearing from you! Resources for You For more details on what happens before, during and after the interview process, check out the Insights for Candidates page at 3M.com/careers. If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page. 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