Global Marketing Specialist

Global Marketing Specialist This is a unique opportunity for a hands-on marketer who thrives on automation, AI, and continuous optimization to help transform marketing into a true revenue-generating function. About the Job Medix Biochemica is a global leading company powering the in vitro diagnostics (IVD) industry with mission-critical raw materials. With Finnish roots and operations across Europe, the U.S., and Asia, our teams work at the intersection of science, manufacturing, service and reliability, helping our customers deliver trusted diagnostic results to billions of patients worldwide. What sets Medix Biochemica apart is not just what we do, but how we do it. We are an independent, science-driven partner focused on quality at scale, supply security, and sustainable technologies. Our global manufacturing footprint and local technical service teams enable us to move quickly, support customers close to where they operate, and build consistency into every product we deliver. Backed by strong financial resources and a clear long-term strategy, we’ve grown through targeted acquisitions and continued investment in people, capabilities, and infrastructure, all in service of our ambition to be the first-choice partner for mission-critical IVD components. This growth has expanded our portfolio and created new opportunities for collaboration, innovation, and impact across disciplines and geographies. Just as we’re committed to enabling reliable diagnostics, we’re equally committed to creating a workplace where people can do meaningful work and grow. Our culture is guided by shared values, We Care, We Dare, and We Deliver , which shape how we work together, challenge ideas, and turn scientific expertise into real-world impact. With over 260 colleagues globally, Medix Biochemica offers the scale of an international organization with the openness, agility, and purpose of a company still building its future. Role Overview At Medix Biochemica, marketing is evolving from a support function into a commercial growth engine, becoming responsible for generating pipeline, not just running campaigns. We are looking for a hands-on, AI-savvy Marketing Specialist with strong HubSpot and marketing automation expertise to build and run the execution backbone of our global demand generation model. This is a unique opportunity to design and scale a modern, data-driven, AI-enabled marketing engine that directly contributes to revenue growth. You will actively use AI to scale and optimize marketing execution: AI-assisted content creation AI-driven marketing automation, HubSpot workflows, and lead nurturing AEO / GEO (Answer Engine Optimization) to make Medix visible in AI tools Structured content and SEO for both human users and AI-driven discovery Your Team & Ways of Working You will be part of a renewed, high-impact marketing team being built to operate as a true commercial growth engine. Your marketing team will: Closely collaborate with Commercial organization and Product Management, ensuring strong alignment between product strategy, content, and demand generation Partner closely with Product Managers to translate portfolio priorities into targeted campaigns Align messaging, content, and campaigns with product value propositions and market needs Support product launches and lifecycle marketing through structured, data-driven execution This collaboration ensures that marketing execution is tightly linked to business priorities, customer needs, and revenue outcomes. Key Responsibilities You will be the execution engine behind our global marketing strategy: Own Marketing Automation & HubSpot Operations Own and optimize HubSpot workflows, lead scoring, segmentation, and lifecycle automation Enable a seamless marketing-to-sales handoff through HubSpot CRM and automation Execute Demand Generation Campaigns Support webinars, events, and multi-channel campaigns Drive lead generation, nurturing, and conversion through automated HubSpot programs Deliver High-Performing Digital Experiences Manage and continuously improve website pages and landing pages Optimize conversion and engagement across digital channels (social media, website, email) Build Data Visibility and Reporting Maintain KPI dashboards (lead → sample → pipeline) Support marketing and commercial decision-making with data-driven insights Produce and Manage Content Assets Create and adapt visual and technical content Support product marketing and sales enablement Required Skills & Background 2–5+ years of experience in marketing, marketing automation, or digital marketing Bachelor’s or Master’s degree in Marketing or a related field Hands-on experience with HubSpot , including workflows, lead scoring, segmentation, reporting, campaign automation, and CRM integration Self-driven, proactive, and accountable Strong growth and execution mindset; you enjoy building, optimizing, and scaling marketing automation systems Experience or strong interest in SEO and AI-driven discoverability is a strong advantage (AEO/GEO, optimizing visibility in search and AI platforms such as ChatGPT and Copilot) Analytical thinking and interest in data, KPIs, funnel performance, and conversion optimization Curiosity about AI and how it is transforming marketing Excellent communication skills; fluent English required While not required, the following would be considered a plus: Hands-on capability in visual/graphic design and content production, such as presentations, digital assets, and campaign visuals (Photoshop, InDesign, and Acrobat preferred) Experience working in international company or IVD/life science/healthcare/pharma industry Why Join Us? Diagnostics are at the core of modern healthcare. By ensuring quality and reliability at the component level, we help enable earlier detection, better treatment decisions, and better outcomes for patients globally. Work at the intersection of science, technology, and global growth Be part of building a next-generation, AI-enabled marketing and demand generation engine High ownership and visibility in a transforming organization Translate portfolio strategy into demand generation Bring product value propositions to life through content, automation, and digital experiences Support launches and lifecycle marketing with measurable business impact Locations Europe, Espoo, Finland Remote status Hybrid Espoo, Finland We Offer Big enough company to be industry-leading but small enough to have flexibility and the feeling of being part of a community An international and diverse working environment with colleagues passionate about making a difference in the IVD industry A welcoming culture where you can utilise your skills but also grow and develop them alongside our rapidly growing organization Workplace & Culture Our heritage provides us with a strong foundation. We are proud of our quality, are explorers at heart, and are all committed team players—it’s in our DNA. Our passion, diversity, and values form the foundation of our shared culture. We are passionate about innovation and delivering quality to our customers and people. As part of our We Care value, we strive for a diverse culture of inclusion and belonging. We come from all around the world and have employees in many different countries. This means our team speaks many of different languages. Our employees also have diverse professional backgrounds and education. Some have been with us for only a few months while, others have been here for over 40 years. We also strive for a diverse culture where everyone can be their true selves at work - making a difference in the success of the company and the world around us. About Medix Biochemica A truly global company with a proudly Finnish background, we’ve dedicated decades to serving the IVD industry.