Go to Market Engineer

Go-to-Market Engineer (GTME) Location: Remote (SF Bay Area / NYC preferred) Compensation: ~$140K – $250K + meaningful equity Experience: ~2+ years Role Overview This is a Go-to-Market Engineer (GTME) role focused on executing and optimizing how the company engages a high-value, finite market . You’ll work across a clean list of ~8–9K qualified accounts , many representing significant revenue, and turn that into pipeline through multi-touch outbound, retargeting, and lifecycle engagement . This is not just outbound. It’s a hands-on execution role across sales + growth , where you decide how to engage prospects—not just that you should. What You’ll Do Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls) Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement Continuously test channels, messaging, and timing to improve conversion Segment accounts and personas to drive more effective outreach Use and configure GTM tools and data systems to track and optimize performance What We’re Looking For Must-Haves ~2+ years in SDR/BDR, growth, or GTM execution roles Proven experience with outbound and self-sourced pipeline generation Strong written communication and attention to detail Comfortable using and learning technical tools (CRM, data, automation) Ability to execute multi-touch, personalized outreach Experience in early-stage or fast-moving environments Nice-to-Haves Experience in FinTech or B2B SaaS Exposure to retargeting, lifecycle, or growth marketing concepts More technical background (e.g., CS degree or strong systems thinking ) Experience converting event or inbound interest into pipeline Familiarity with persona-based segmentation and targeted GTM motions