About This Role
This role is about building the automation backbone that helps an agency scale. You will design GoHighLevel systems that speed up lead response, improve conversion, create cleaner sales handoffs, strengthen client reporting, and turn one-off wins into repeatable operating assets.
This is a hands-on build role. You won't just recommend workflows or map automation architecture. You will personally build, test, troubleshoot, document and maintain systems inside GoHighLevel.
You will be helping us build the next stage of our automation infrastructure across multiple client accounts. Your thinking will shape the way the business builds, measures, improves and reuses automation.
The work calls for deep focus, strong technical judgement, and the ability to turn messy conversion problems into clear workflows, triggers, pipelines, dashboards, AI agents and scalable templates.
The reward is tangible. Your builds will change how leads move, how quickly sales teams respond, how prospects are nurtured, how clients see performance, and ultimately how campaigns convert.
You will have real autonomy, direct access to the founder, and the opportunity to create systems that become central to the business.
The Kind of Person Who Thrives Here
- You enjoy turning ambiguous business problems into clean technical architecture.
- You go deep into platform logic, edge cases, testing, and documentation until the system holds up.
- You think ahead and build in a way that supports scale across future clients and campaigns.
- You care about commercial outcomes, especially response speed, conversion rate, and lead-to-close performance.
- You explain technical decisions in plain language so clients, sales teams, and internal stakeholders can act on them.
- You spot patterns across repeated requests and turn them into templates, frameworks, and reusable assets.
- You keep momentum through glitches, shifting requirements, and complex troubleshooting.
The Day-to-Day
You will spend focused time inside GoHighLevel mapping workflows, building triggers, testing logic, checking data flow, shaping AI agent behaviour and improving performance across funnels and pipelines.
You will build and manage automation involving WhatsApp, email, SMS, Meta Lead Ads, landing pages, calendars, sales pipelines and external platforms.
You will work with APIs, webhooks and integration tools such as Zapier and Make where GHL needs to connect with a wider technology stack.
You will also troubleshoot existing systems, identify why workflows aren't behaving as expected, fix problems and improve the underlying architecture where required.
Collaboration will be direct, practical and largely asynchronous, with clear documentation and proactive updates carrying the work forward.
You will work closely with the founder and a small team, moving between deep technical build time and clear stakeholder communication.
The environment rewards ownership, calm problem-solving and the ability to make sound decisions with limited hand-holding.
What You Will Actually Build
- Lead capture and routing from Meta, Google, landing pages and other lead sources into GHL.
- WhatsApp, email and SMS lead nurturing workflows.
- Lead qualification and scoring systems.
- Sales pipeline automations and sales-team notifications.
- Appointment booking, reminders, no-show and reactivation sequences.
- AI agents for lead qualification, FAQs, follow-up and appointment booking.
- Human handoff processes between automation and sales teams.
- API, webhook, Zapier and Make integrations.
- Reporting dashboards covering lead response, pipeline movement and conversion.
- Reusable snapshots, templates and automation frameworks for multiple client accounts.
- Testing, QA, error handling and documentation for production workflows.
What You Bring
- You have deep, hands-on fluency in GoHighLevel workflows, triggers, conditions, integrations, CRM, calendar tools, pipelines and funnel builder functionality.
- You have personally built complex GHL systems and can demonstrate and explain examples of your previous work.
- You have built multi-step nurture sequences, lead scoring models and pipeline automations that improve speed, follow-up quality and conversion.
- You have experience building WhatsApp automation and understand how WhatsApp fits into lead nurturing, qualification, appointment booking and sales follow-up.
- You understand the GHL API and webhook capabilities and can use them to support custom integrations across a wider tech stack.
- You understand how leads move from Meta and Google campaigns through landing pages, CRM, automation and sales teams.
- You can diagnose lead drop-off points across ads, landing pages, CRM and sales processes, then design automations that address the real bottleneck.
- You can design scalable templates, frameworks and repeatable automation processes that work across different client contexts.
- You can analyse GHL data, build dashboards and track metrics such as response time, conversion rate and lead-to-close velocity.
- You can orchestrate AI agents inside GHL, including conversation handling, lead qualification, appointment booking, FAQ automation and human handoff.
- You can design AI agents that feel natural, stay aligned with the funnel and fit cleanly into broader automation workflows.
- You communicate strongly in writing, document decisions clearly and coordinate proactively across remote teams.
- You solve problems under ambiguity, test carefully, iterate based on performance and keep projects moving towards live use.
- You can explain complex technical choices to non-technical stakeholders in a way they can understand and act upon.
- You bring bonus value through experience with Zapier, Make, other automation platforms, lead generation for service businesses, sales operations or CRM management.
What We Offer
- A full-time remote role, giving you the freedom to work from anywhere while aligning with Dubai hours, Monday to Friday.
- A long-term opportunity with clear pathways for growth as the business expands.
- Direct work alongside the founder in a small, ambitious team that values ownership, reliability, and crystal-clear communication.
- Genuine autonomy to make meaningful decisions and actively shape how this role develops over time.
- Immediate, tangible impact as you bring order to a busy environment and build trust through consistent follow-through.
How to Apply
We would love to see how you think, build, and communicate. Please apply through the following steps:
- Click the application link to begin the process.
- Sign up to the recruitment platform so we can manage your application clearly.
- Complete the short Energy Profile Questionnaire as part of the assessment process.
- Submit your CV and supporting information, including PDFs, your LinkedIn profile, or any relevant materials.
- Submit your application for review.
We will reply within 72 hours. If your application is unsuccessful, you will be guided as to why and offered a complimentary debrief with our always-on Career Coach, Sheean.