Google Ads & B2B Paid Media Specialist – AI-First

Google Ads & B2B Paid Media Specialist – AI-First

Location: Remote (LATAM Preferred)

Employment Type: Part-Time

Company: Speedrack West

About Speedrack West

Speedrack West is a growing industrial storage solutions company looking for a hands-on Google Ads & B2B Paid Media Specialist to own and improve our paid acquisition efforts.

Google Ads is the primary focus of this role. LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, attribution, and connecting paid advertising with HubSpot are also important responsibilities.

This is not primarily a Meta/Facebook Ads role or a strategy-only position. We need someone who is comfortable working directly inside advertising platforms, optimizing campaigns, solving tracking issues, and being accountable for measurable results.

As an AI-first company, we also expect this person to actively use AI and automation to improve performance, analysis, and efficiency.

What You’ll Own

Google Ads – Primary Focus

• Build, manage, and continuously optimize B2B Google Ads campaigns.
• Manage Google Search campaigns focused on qualified lead generation.
• Conduct keyword and search-term analysis and manage negative keywords.
• Optimize bidding, budgets, campaign structures, and ad copy.
• Improve cost per lead, conversion rates, lead quality, and overall efficiency.
• Identify wasted spend and underperforming campaigns.
• Understand when automated campaign types such as Performance Max are appropriate and when more controlled approaches are needed.
• Connect advertising performance to actual business outcomes.

Strong, hands-on Google Ads expertise is essential for this position.

LinkedIn Ads

• Build and optimize B2B LinkedIn Ads campaigns.
• Develop audience targeting strategies.
• Test messaging, offers, audiences, and campaign formats.
• Optimize based on lead quality and business outcomes.

Tracking & Attribution

• Configure and maintain GA4 and Google Tag Manager.
• Set up and validate conversion and offline conversion tracking.
• Troubleshoot tracking and attribution issues.
• Ensure campaigns and conversions are measured accurately.

HubSpot

We are not looking for a HubSpot administrator. Your responsibility is primarily to connect paid advertising with HubSpot and help us understand what happens after a lead enters the sales funnel.

• Ensure paid leads are captured and attributed correctly.
• Connect ad performance with leads, opportunities, and revenue.
• Use CRM data to improve advertising decisions and lead quality.

Landing Pages & Creatives

• Help build and optimize campaign-specific landing pages.
• Recommend improvements to messaging, forms, CTAs, and conversion performance.
• Create basic advertising creatives when needed using Canva, Figma, Adobe Express, or AI tools.
• Collaborate with design resources for more advanced creative work.

This is not a Graphic Designer or Web Developer position.

AI & Automation

• Use AI for campaign analysis, keyword research, ad copy, reporting, audience research, and optimization.
• Identify opportunities to automate repetitive workflows.
• Experiment with emerging AI capabilities and advertising opportunities.
• Test new ideas and scale what produces measurable results.

Strong advertising fundamentals come first—AI should make those skills more effective.

What We’re Looking For

Required

• 3+ years of hands-on paid advertising experience.
• Strong, recent Google Ads experience, particularly Google Search.
• B2B paid lead-generation experience.
• Hands-on LinkedIn Ads experience.
• Strong knowledge of GA4 and Google Tag Manager.
• Strong understanding of conversion tracking and attribution.
• Experience connecting advertising data with CRM outcomes.
• Strong analytical and problem-solving skills.
• Ability to independently analyze and optimize campaign performance.
• Comfortable being hands-on and accountable for results.

Preferred

• HubSpot paid media integration experience.
• Offline conversion tracking.
• B2B landing-page optimization.
• Industrial, manufacturing, construction, material handling, or B2B distribution experience.
• AI and marketing automation experience.
• Basic advertising creative skills.

This Role Is a Great Fit If You

• Consider Google Ads one of your strongest areas of expertise.
• Have personally built and optimized campaigns rather than only overseeing others.
• Understand the difference between generating leads and generating qualified leads.
• Are comfortable with Google Ads, LinkedIn Ads, GA4, GTM, and attribution.
• Think strategically while still executing the work yourself.
• Proactively identify and solve performance problems.
• Use AI as a practical tool to improve your work.

This Role Is Probably NOT a Fit If You

• Primarily specialize in Meta/Facebook Ads and have limited Google Ads experience.
• Would not consider Google Ads one of your strongest paid media skills.
• Prefer strategy-only roles rather than hands-on campaign execution.
• Have primarily worked in B2C social advertising with limited B2B lead-generation experience.
• Are not comfortable with GA4, GTM, tracking, and attribution.

What Success Looks Like

First 30 Days

• Understand our products, customers, ICP, and sales process.
• Audit Google Ads, LinkedIn Ads, GA4, GTM, tracking, and HubSpot attribution.
• Identify wasted spend and immediate opportunities.
• Present a prioritized optimization plan.

First 60 Days

• Improve campaign structure, performance, tracking, and attribution.
• Optimize Google and LinkedIn campaigns.
• Strengthen paid media and HubSpot integration.
• Test new audiences, keywords, messaging, and landing-page improvements.

First 90 Days

• Establish reliable performance reporting.
• Demonstrate improvements in efficiency and/or lead quality.
• Connect advertising performance with qualified opportunities.
• Build a roadmap for scaling successful campaigns.

Remote Work Expectations

This is a remote, part-time position requiring independence, communication, reliability, and accountability.

As an hourly remote team member, you will use Hubstaff to track working hours. Hubstaff should only be active while you are working for Speedrack West. Candidates must be comfortable using a time-tracking platform as part of their normal workday.

Why Join Speedrack West?

• Fully remote environment.
• Own and directly influence our paid acquisition strategy.
• Work closely with company leadership.
• Build and improve scalable B2B marketing systems.
• Experiment with AI and automation.
• Make a measurable impact on company growth.

How to Apply

If Google Ads is one of your strongest areas of expertise, you have hands-on B2B paid acquisition experience, and you enjoy combining execution, analytics, tracking, and AI to drive measurable results, we’d love to hear from you.

Please apply here:

https://forms.clickup.com/9011829912/f/8cjb74r-60051/AC1RAFI1EODW1NH8KC

We look forward to learning more about you!