Google Ads Manager

Magic Law Group is seeking an experienced Virtual Assistant specializing in Google Ads management to support the expansion of our referral program. This is a fully remote, contract position requiring proven expertise in managing paid search and display campaigns across the Google Ads platform. Key Responsibilities Plan, build, launch, and manage Google Search, Display, and Performance Max campaigns Conduct keyword research, develop negative keyword lists, and optimize ad copy Monitor campaign performance and optimize bids, budgets, and targeting for key metrics (CPL, ROAS, CTR, Quality Score) Set up and manage conversion tracking, Google Tag Manager, and Google Analytics integrations Perform A/B testing on ad copy, landing pages, and bidding strategies Manage and allocate ad budgets efficiently across campaigns Generate regular performance reports with clear insights and recommendations Collaborate with internal team members to align campaign strategy with referral program objectives Stay up to date on Google Ads platform changes, policies, and industry best practices Minimum 2 years of hands-on experience managing Google Ads campaigns Proficiency with Google Ads Manager, Google Analytics, and Google Tag Manager Strong understanding of keyword match types, bidding strategies, and quality score optimization Experience with campaign types including Search, Display, and Performance Max Ability to analyze data, identify trends, and implement performance improvements Excellent written and verbal English communication skills Highly organized, self-directed, and able to meet deadlines independently Google Ads certification is a plus Experience in legal industry or law firm marketing is a plus Willingness to work in US time zones (PST, EST, CST). High school diploma or equivalent. System and Work Setup Requirements: A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues. Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage Headset/earphone with noise cancellation and webcam at 720p or higher resolution A designated, quiet, and well-organized workspace free from distractions to facilitate focused work Permanent remote work setup Competitive starting rate paid in USD Internet Allowance HMO insurance (PH) Retirement Fund Paid US holidays Paid Vacation and Sick Leaves