We know, it's a lot to read. 90% won't, be the 10% that does.
🔥 Google Ads / PPC Specialist | Remote | Full-Time
We’re Not Looking for Someone Who Just “Manages Google Ads.”
Do you obsess over why one campaign produces qualified phone calls while another burns through budget?
Can you look at a Google Ads account and quickly identify wasted spend, poor search intent, bad geographic targeting, tracking problems, and opportunities competitors are missing?
Do you understand that a cheap lead means absolutely nothing if it never turns into revenue?
If your idea of PPC management is checking campaigns once a week, adjusting a few bids, and sending reports full of clicks and impressions—this is NOT the role for you.
Helms Enterprises is looking for a Google Ads / PPC Specialist who understands local lead generation—especially in the home-improvement, home-service, and contracting space—and wants the opportunity to eventually help us build and own paid acquisition across dozens of local service markets.
We don't need someone who simply knows Google Ads.
We need an operator.
🏢 About Helms Enterprises
Helms Enterprises builds, operates, and grows businesses with a strong focus on digital marketing, technology, systems, and measurable performance.
Our marketing division works extensively with local service and contractor businesses, helping companies generate opportunities and turn those opportunities into revenue.
Our philosophy is simple:
Marketing shouldn't be measured by clicks. It should be measured by results.
Ad Spend → Lead → Qualified Lead → Estimate → Sold Job → Revenue
We look beyond traditional advertising metrics to understand what actually happens to the opportunities our marketing generates.
We're building something much bigger than another marketing agency—and we're looking for people who want to grow with it.
💡 What Makes This Role Different?
✅ You're Not Just Managing Campaigns—You're Responsible for Results
You'll initially manage a smaller portfolio of Google Ads accounts and prove your ability to generate profitable opportunities for local service companies.
You'll be expected to understand:
- Where the money is being spent
- What search terms are generating calls and leads
- Which leads are actually qualified
- Which markets and services are producing revenue
- Where budget is being wasted
- What needs to change to improve performance
We want someone who asks:
“Did this advertising make our client money?”
—not simply:
“How many conversions did Google Ads report?”
✅ You Need to Understand LOCAL Lead Generation
This is extremely important.
We are not looking for an e-commerce PPC specialist.
Our clients are primarily local and contractor businesses.
Experience generating leads for businesses such as roofing, HVAC, plumbing, electrical, remodeling, landscaping, tree service, painting, concrete, restoration, pest control, is especially valuable.
You don't need experience in every industry, but you should have real experience generating high-intent local leads where phone calls, estimates, appointments, and sold jobs matter.
That means you need to understand the difference between generating traffic and generating high-intent local opportunities.
📞 You Will Actually Look at the Leads
We don't want someone hiding inside Google Ads.
If a campaign generated 30 phone calls, we want to know:
Were they good calls?
You'll work with call tracking and lead data to understand what Google Ads is actually producing.
A campaign generating leads at $70 each isn't necessarily better than one generating them at $120 each.
If the $70 leads are junk and the $120 leads are turning into $3,000–$10,000 jobs, the second campaign may be dramatically more valuable.
Lead quality matters. Sold jobs matter. Revenue matters.
🔥 What You'll Be Doing
Google Ads Management
- Build, manage, and optimize Google Search campaigns for local service businesses
- Perform keyword research based on actual customer search intent
- Continuously analyze search terms and eliminate wasted spend
- Build and maintain negative keyword strategies
- Optimize budgets based on market opportunity and campaign performance
- Monitor geographic performance and eliminate irrelevant traffic
- Identify opportunities to increase qualified lead volume without sacrificing profitability
Conversion, Calls & Landing Pages
- Ensure calls, forms, and other conversions are tracked correctly
- Diagnose discrepancies between Google Ads and actual lead data
- Review call quality and determine whether campaigns generate legitimate opportunities
- Connect advertising performance with estimates, sold jobs, and revenue
- Identify landing-page issues hurting conversion rates
- Recommend improvements to messaging, offers, calls-to-action, and page structure
Local Services Ads - PMAX
- Help manage and optimize Google Local Services Ads where appropriate
- Monitor lead quality, budgets, service areas, and overall performance
- Understand how LSAs and traditional Google Search campaigns should work together
Reporting & Performance Analysis
We don't want reports filled with vanity metrics.
You should be able to clearly explain:
What happened? Why did it happen? What are we doing next?
📊 The Metrics We Care About
Clicks, CTR, CPC, and conversions matter.
But they're diagnostic metrics—not the final scoreboard.
Our real scoreboard is:
Cost Per Qualified Lead → Cost Per Estimate → Cost Per Sold Job → Customer Acquisition Cost → Revenue Generated → ROAS
If that way of thinking excites you, you'll probably fit in well here.
🧠 You Need to Think Like an Investigator
Google Ads performance changes.
Competitors enter markets. Search behavior changes. CPCs increase. Conversion rates decline. Tracking breaks. Lead quality changes.
When something goes wrong, we're not looking for:
“Google Ads has been more expensive this month.”
We're looking for someone who digs into the account and figures out WHY.
You should naturally want to investigate the problem until you understand what happened and what needs to change.
🚨 This Is NOT for You If:
❌ Your PPC experience is primarily e-commerce
❌ You have little or no experience generating leads for local home-service, home-improvement, or contractor businesses
❌ You rely heavily on automated recommendations without understanding what Google is actually doing
❌ You optimize campaigns around clicks instead of business outcomes
❌ You rarely review search terms
❌ You've never analyzed actual phone-call quality
❌ You don't understand conversion tracking
❌ You need someone constantly telling you what to optimize
❌ You become defensive when campaign performance is questioned
❌ You prefer maintaining accounts rather than actively improving them
❌ You can't clearly explain your strategy to someone who isn't a PPC expert
🛠 Must-Have Skills & Experience
✔️ Strong hands-on Google Ads experience
✔️ Proven experience generating leads for home-service, home-improvement, or contractor businesses
✔️ Deep understanding of Google Search campaigns
✔️ Strong keyword and negative-keyword strategy
✔️ Conversion and call tracking experience
✔️ Geographic targeting experience
✔️ Ability to analyze campaign performance and identify wasted spend
✔️ Ability to think beyond CPL and evaluate actual lead quality
✔️ Strong analytical and problem-solving skills
✔️ Excellent written and verbal communication
✔️ Comfortable taking ownership without being micromanaged
Bonus: Google Local Services Ads, GA4, Google Tag Manager, landing-page optimization, call tracking platforms, CRM attribution, home-service marketing, multi-location PPC, or agency account management.
🚀 Where This Position Can Go
You'll have the opportunity to prove what you can do.
Produce results. Earn responsibility. Grow with us.
As you demonstrate your ability, your role can grow:
PPC Specialist → Senior PPC Specialist → Paid Acquisition Manager
The right person could eventually lead our paid acquisition department, overseeing Google Ads across dozens of local service markets.
As your responsibility and impact grow, your compensation can grow with it.
We're looking for someone who wants to look back and say:
“I helped build this.”
🌎 Work Schedule & Compensation
- 100% Remote | Full-Time
- Preference for candidates located in Colombia
- Must be able to communicate professionally in English
- Must be available for meaningful overlap with U.S. Eastern Time business hours
- Starting compensation: approximately $2,000–$2,500 USD/month, depending on experience
- Performance and responsibility-based growth opportunities
🏆 About Our Culture
At Helms Enterprises, we believe in extreme ownership—taking full responsibility for outcomes and driving solutions without waiting to be told what to do.
We operate with a relentless pursuit of excellence.
We're constantly testing, learning, measuring, and improving.
If a campaign isn't performing, we don't make excuses.
We figure out why.
If something can be improved, we improve it.
If there's a better way to measure performance, we find it.
We value people who are curious, analytical, competitive, self-sufficient, and willing to challenge assumptions.
We're building a company where great people are given increasing responsibility based on one thing:
Results.
📩 How to Apply
If this sounds like the type of team you'd thrive in, send an email to:
hiring @ helmsenterprises . com
Subject:
“I’m Your Next PPC Specialist – [Your First & Last Name]”
Attach your resume as:
PPC Specialist – First Name Last Name.pdf
Please apply in English.
But don't just send us a resume.
We want to know whether you actually think like a PPC specialist.
In your email, briefly answer:
What's one Google Ads metric that inexperienced advertisers tend to focus on too much—and what would you look at instead?
There isn't necessarily one correct answer. We want to understand how you think.
🎥 Include a 30–60 Second Loom Video
Introduce yourself and tell us:
Why are you exceptionally good at Google Ads, and what separates you from the average PPC specialist?
Keep it simple. No fancy production.
We care much more about how you communicate and think than how your video looks.
We look forward to hearing from you.