Google Ads Specialist for Staffing Agency

Company Description ABC Hiring is a staffing agency that helps businesses scale quickly with pre-vetted remote professionals, reducing the time and complexity of traditional hiring. The company specializes in placing skilled talent in administrative support, sales, marketing, and customer support roles. ABC Hiring manages sourcing, screening, and ongoing support so clients can focus on growing their business rather than recruiting. Organizations choose ABC Hiring for its fast turnaround—often hiring in 3–5 business days—ongoing post-placement support, and streamlined hiring experience. The team is dedicated to helping businesses build reliable remote teams when they are ready to stop doing everything themselves.

Role Description The Google Ads Specialist for Staffing Agency at ABCHiring is a full-time remote role focused on driving qualified candidates and client leads through paid search advertising. This role is responsible for planning, setting up, and managing Google Ads campaigns, including keyword research, audience targeting, bid strategies, and budget allocation for staffing-related funnels. The specialist will monitor performance, analyze data, and optimize campaigns to improve conversion rates, reduce cost per acquisition, and increase the volume of quality applications and inquiries. Day-to-day tasks include creating ad copy and extensions, setting up tracking and conversion goals, running A/B tests, and preparing performance reports with actionable insights for internal stakeholders. The role also involves collaborating with recruiting, sales, and marketing teams to align campaign messaging with staffing needs and to ensure a consistent client experience.

Qualifications

• Strong experience managing Google Ads campaigns, including keyword research, bid management, conversion tracking, and performance optimization.
• Experience with Staffing Services to align ad strategies with agency workflows and client needs.
• Sales-oriented mindset, with the ability to create campaigns that generate qualified leads and support revenue goals.
• Proficiency with analytics tools (e.g., Google Analytics, Tag Manager, reporting dashboards) and data-driven decision-making.
• Clear and concise written communication skills for ad copywriting and internal reporting.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
• Familiarity with the staffing or recruitment industry, remote work marketplaces, or B2B services is preferred.
• Relevant certification in Google Ads or digital marketing and experience in paid search for service-based businesses are beneficial.