Google Ads Specialist (Remote)

We are in search of a Google Ads specialist, who will be responsible for managing and optimizing Google AdWords campaigns. They’re tasked with creating, updating, and monitoring ad copy, keywords, bids, and other elements of Google's marketing strategy. Google Ads specialists must be well-versed in digital marketing best practices. They need to know how to create compelling ads that will catch the attention of potential customers while also driving conversions. The specialist also needs to know how to effectively manage the budget so that they can maximize ROI on every dollar spent. Management reserves the right to modify or update the job description at any time, and such changes may be made without prior notice. The job description does not constitute a contract of employment and is subject to managerial discretion. Responsibilities: Research and administer accounts for Google paid campaigns with the awareness to identify opportunities, building budgets along the way. Executive day-to-day optimization and management of campaigns, including the delivery of digestible metrics to clients. Spearhead the building of our paid media client offerings, being able to articulate features and benefits. Participate in forming effective paid search strategies. Launch and optimize various PPC campaigns. Oversee accounts on search platforms (e.g. Google AdWords, Bing). Be involved in keyword selection and audience targeting. Track KPIs to assess performance and pinpoint issues. Produce reports for management (e.g. dashboards). Write attractive and concise copy for adverts. Google Analytics 4 (GA4): Set up, configure, and manage GA4 properties to ensure accurate data collection and cross-channel attribution. Google Tag Manager (GTM): Utilize GTM to deploy and manage tracking tags, conversion pixels, and custom events for all paid campaigns. Google Search Console: Integrate and monitor Search Console data to identify keyword opportunities and ensure landing page health. Conversion Tracking: Take full ownership of the end-to-end conversion tracking setup to ensure ROI and scalability are accurately reported. Suggest and develop new campaigns across multiple channels. Keep abreast of PPC and SEM trends. Effectively manage campaigns that penetrate both our existing client base with new products and increase the acquisition rate of new business. Work independently using the company’s project management tool to track tasks, meet deadlines, and ensure smooth workflow Communicate with clients through the company dashboard, address their content-related queries, and incorporate feedback. Assist in the management and optimization of our search ads, display network and retargeting campaigns. Position Requirements: 3+ years of proven experience in paid search advertising and Google Ads. Proven results in the management of campaigns (will be requested at the interview with details.) Strong quantitative, analytical, and problem-solving skills with an ability to juggle multiple campaigns under pressure. Exceptional Excel skills, proficiency with databases, and data-oriented environments. Strong Organization & Time Management Qualities. Things that make us the World’s leading white-label marketing software development company: We do not outsource any of our fulfillment services. We offer a fully white-labeled dashboard that allows our users’ clients to log in and view their account progress. We offer educational and prospecting tools to help businesses generate growth and revenue. What do we bring to the table? Competitive base pay and benefits package with exciting growth plans. A chance to work with professionals across various areas of expertise on a product loved by 30,000+ marketing agencies worldwide. 8 hours a day & 5 days a week working structure. A chance to learn & grow in a fast-paced environment, driving transformational growth for our brand. Come join us on this journey; we're looking forward to meeting talented individuals like you.