Paid Ads Specialist

Job Description This is a remote position. Our Company: Let's Get Acquainted ALYNE is driven by the conviction to empower our clients through meticulously crafted digital solutions that yield exponential outcomes. We're committed to providing a top-notch digital marketing experience, focusing on building strong brands, fostering engagement, and putting customers first. We are proud to be an employee-centric company, valuing the well-being and growth of our team members. Our commitment extends beyond our clients to ensure our employees are supported, nurtured, and empowered to thrive in a collaborative and innovative environment. Location – Remote Salary - 30k to 40k Timing – 5pm IST to 2am IST Job Title - Paid Ads Specialist/Expert The Paid Ads Specialist/Expert will be responsible for planning, executing, optimising, and analysing paid advertising campaigns across various digital platforms. This role requires a deep understanding of digital advertising principles, excellent analytical skills, and the ability to leverage data to drive campaign performance. The ideal candidate will be a proactive self-starter with a passion for staying updated on industry trends and best practices. This role is a hands-on role where you will be single-handedly managing campaigns for different clients on different channels. Requirements WE ARE LOOKING FOR A PAID ADS SPECIALIST WHO CAN GENERATE SALES AND LEADS FOR THE USA MARKET. Candidates with generic digital marketing or social media marketing experience will be rejected. Key Responsibilities: ∙ Paid Advertising Strategy: Develop and execute comprehensive paid advertising strategies aligned with company goals and target audience. Identify key performance indicators (KPIs) and set measurable objectives for each campaign. Conduct thorough audience research and segmentation to optimise targeting and messaging. ∙ Campaign Management: Create, launch, and manage paid advertising campaigns across various platforms, including Google Ads (Search, Display, Video), Facebook Ads, Local Service Ads, LinkedIn Ads, Twitter Ads, TikTok, and other relevant channels. Monitor campaign performance daily and make data-driven adjustments to optimise results. Implement A/B testing strategies to improve ad performance and conversion rates. Manage budgets effectively to maximise ROI and ensure campaign objectives are met. ∙ Ad Creative Development: Collaborate with the creative team to develop compelling ad creatives, including copywriting, imagery, and video content. Ensure all ad creatives adhere to brand guidelines and resonate with the target audience. ∙ Analytics and Reporting: Analyse campaign performance metrics, such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), etc. Generate regular reports to track progress against KPIs and provide insights for optimisation. Identify trends, opportunities, and areas for improvement based on data analysis. Additional Requirements: International Client Experience: Demonstrated experience in running ads for international clients, with a strong understanding of cultural nuances and market differences in the USA. Aggressive Conversion Goals and Leads: Proven track record of achieving aggressive conversion goals and generating high-quality leads through paid advertising campaigns. Diverse Industry and Agency Experience: Experience working in various industries and digital marketing agency settings, adapting strategies to meet the unique needs and challenges of different clients. Advanced Tracking Implementation: Proficiency in adding tracking codes (e.g., Google Analytics, Facebook Pixel, LinkedIn Insight Tag) to websites and landing pages to capture relevant data for campaign optimisation and performance analysis. Real-Time Dashboard Creation: Ability to build real-time dashboards for reporting using tools such as Looker Studio, providing stakeholders with actionable insights and performance metrics to drive decision-making. Qualifications: Bachelor's degree in Marketing, Advertising, Business Administration, or related field. 3+ years of experience in digital marketing, with a focus on paid advertising. Proven track record of managing successful paid advertising campaigns across multiple platforms. In-depth knowledge of digital advertising platforms, including Google Ads (Search, Display, Video), Facebook Ads Manager, LinkedIn Ads, Local Service Ads, etc. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and collaboration skills, with the ability to work effectively cross-functionally. Creative thinking and problem-solving abilities. Google Ads certification and/or other relevant certifications are a plus. Experience with marketing automation tools and CRM platforms is desirable. Ability to thrive in a fast-paced, results-oriented environment. Benefits Competitive salary Paid time off and holidays Professional development opportunities