Group Brand and Creative Lead

Company Description Yodo Group is a Nigerian company building and operating businesses across mobility, payments, and commerce. The group focuses on making it easier for people and businesses to move, transact, and access products and services through practical, technology-enabled solutions. Its portfolio includes Yodo Mobility, Yodo Pay, and Yodo Imports, each designed to solve real-world challenges in their respective markets through better service and more accessible offerings. Yodo Group is structured as a family of businesses aligned with how people and organizations actually live, work, and transact, offering opportunities to contribute to meaningful, impact-driven products.

Role Description The Group Brand and Creative Lead is a full-time, hybrid role based in Abuja, with flexibility for some work from home. This role is responsible for shaping and managing the overall brand strategy and creative direction for Yodo Group and its businesses, ensuring cohesive positioning across mobility, payments, and commerce. Daily responsibilities include developing brand narratives, leading integrated campaigns, overseeing visual and verbal identity, and guiding content creation for digital and offline channels. The role also involves collaborating with product, marketing, and leadership teams to translate business goals into clear brand messages, briefing and managing creative partners, and reviewing all key customer-facing assets for consistency and impact. The Group Brand and Creative Lead will track brand performance, gather insights from markets, and continuously refine brand guidelines and creative approaches to support growth and engagement.

Qualifications

• Brand strategy and positioning skills, including experience defining brand architecture, value propositions, and messaging frameworks.
• Creative direction and design oversight skills, with the ability to guide visual identity, copy tone, and multi-channel campaign concepts.
• Content and marketing skills, such as leading integrated campaigns, digital content planning, and storytelling across web, social, and offline channels.
• Research and analytical skills to gather customer and market insights, interpret data, and translate findings into brand and creative decisions.
• Strong communication and collaboration skills, with experience influencing cross-functional teams and presenting brand and creative concepts to stakeholders.
• Proven leadership experience managing creative workflows, timelines, and external agencies or freelancers.
• Relevant experience in brand management, marketing, or creative roles within technology, mobility, payments, or consumer services sectors.
• Bachelor’s degree in Marketing, Communications, Design, Business, or a related field, or equivalent practical experience.
• Comfort working in a fast-paced, entrepreneurial environment and ability to balance strategic thinking with hands-on execution.