Group Director, Paid Social Media

At a glance: The Group Director, Paid Social Media role is a senior level position at Rain, a leading independent full-service advertising agency. The position’s primary focus is leadership, management and talent development of the Paid Social Media channel while developing holistic, performance-minded paid social media strategies and tactical recommendations for clients in partnership with our Client Service, Integrated Planning, Media Investment, Analytics and Project Management teams. A successful Group Director, Paid Social Media at Rain will have a player+coach mentality. This is a role for someone who knows how to navigate various Ads Manager platforms AND has a strong point of view on where paid social fits within the broader digital ecosystem. Someone who understands the critical position of creative within paid social performance and challenges conventional thinking. While this is a remote position, periodic travel and accommodating meetings in different time zones is expected. What does a Group Director, Paid Social Media have at Rain? Strategy & Practice Leadership Serve as Rain’s senior subject matter expert on the evolving paid social landscape, bringing a clear point of view on platform innovation, AI, creative automation, signal loss, measurement changes, audience behavior, and emerging opportunities. Develop paid social strategies rooted in client business objectives (with an emphasis on performance marketing) not just platform tactics; with the ability to connect media investment to growth, efficiency, customer acquisition, brand health, and measurable business impact. Define the role paid social plays within integrated omnichannel media plans, ensuring social is connected to broader channel strategy across search, programmatic, influencer, retail media, CTV, YouTube, and full-funnel media ecosystems. Lead, mentor, and inspire a team of paid social specialists, building a culture of curiosity, accountability, continuous learning, and pride in both strategic thinking and executional craft. Contribute to Rain’s thought leadership, new business efforts, and paid social product development, including pitches, POVs, playbooks, case studies, platform partnerships, and articulation of Rain’s differentiated approach to paid social. Client Leadership & Business Impact Build trusted relationships with senior marketing leaders and client stakeholders, acting as a strategic advisor who can translate complex platform dynamics into clear, confident recommendations. Lead executive-level presentations with clarity, credibility, and conviction, including performance readouts, strategic roadmaps, testing plans, growth opportunities, and difficult conversations when performance, investment, or direction needs to change. Move the conversation beyond media metrics to business outcomes, helping clients understand how paid social contributes to CAC, LTV, incrementality, revenue growth, audience development, and long-term brand value. Player+Coach Mentality Actively be in the work and execute campaigns to diagnose, guide, and improve performance, including campaign structure, bidding, budgeting, audience strategy, creative testing, optimization cadence, measurement, and reporting. Set and uphold best-in-class activation standards across the paid social team, ensuring every account has disciplined QA, smart testing frameworks, clean execution, strong performance narratives, and clear optimization priorities. Creative Partnership & Performance Mindset Champion creative as one of the most important levers in paid social performance, helping clients and internal teams understand that better results often come from stronger ideas, sharper messaging, and platform-native execution, not just media optimizations. Demonstrated ability to analyze campaigns and identify all variables impacting performance outcomes – inclusive of what may be missing to truly achieve brand objectives. Partner closely with creative, production, and strategy teams to develop social-first ideas, providing feedback grounded in platform behavior, audience insight, creative best practices, and performance data. What do we look for in a Group Director, Paid Social Media at our agency? Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience 8-10 years of experience, with a healthy mix of hands-on know how and managerial acumen Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate paid social media Intimate knowledge of and relationships with all social media platforms such as Meta, TikTok, YouTube, Reddit, X, Snap, etc Proficiency in measurement, trafficking, reporting, and the development of campaign performance insights through evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally A collaborative spirit and an active interest in mentoring and managing team members A strong interest in ad tech, digital trends and innovation Strong project management skills and high attention to detail Appreciation of our Core Values Why work at Rain? We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard. Our Flexible First environment empowers us to work from where we’d like but still connect with one another virtually and in-person when possible. We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following: Medical, Dental, and Vision insurance Quarterly profit-sharing program 401(K) plan with employer match (and immediate eligibility) 4-6 weeks PTO 12 paid holidays 12-18 weeks fully-paid Family and Medical Leave Monthly Work-From-Home allowance Additional benefits details can be found here Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable. We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.