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DevMarathon logo

Growth Co-Founder (Equity Only)

DevMarathon
Posted 2 hours ago
🇹🇷Turkey🏠Remote📁Marketing
Is this job info correct?

Location: Remote, worldwide

Compensation: Equity only, up to 10%

Commitment: Long-term, hands-on co-founder role


About DevMarathon

DevMarathon is building a challenge-based platform for evaluating developers through real execution rather than relying primarily on resumes, interviews, or traditional coding assessments.

Developers complete structured software challenges while DevMarathon captures evidence of how they approach problems, plan their work, make technical decisions, manage scope, use modern development tools, and ultimately ship.

Our goal is to make proof of work a stronger signal for developer hiring and practical technical evaluation, especially as AI changes how software is built.

DevMarathon is designed for:

  • Companies evaluating and hiring developers
  • Developers who want to demonstrate what they can actually build
  • Schools evaluating practical software development skills
  • Communities and organizations running technical challenges or hackathons

The product is live and developers can already participate in public challenges.

B2B organization and challenge functionality is also in place, while deeper hiring, candidate-evidence, and evaluation capabilities are currently under active development.

We have also started seeing early paid validation from the developer side.

We are now looking for a Growth Co-Founder who can take ownership of customer discovery, positioning, distribution, partnerships, and early customer growth.


The Opportunity

This is not a traditional marketing job, a freelance social media role, or a position where you will receive a predefined list of tasks every week.

You would join DevMarathon as an early co-founder and work directly with the technical founder to help determine how the company reaches the right users and turns an early product into a repeatable business.

You will have meaningful influence over:

  • Go-to-market strategy
  • Customer segments
  • Product positioning
  • Brand and messaging
  • Pricing and packaging
  • Partnerships
  • Distribution
  • Product direction
  • Overall company strategy

We are looking for someone who wants to help build the company, not simply market an already finished product.


What You Will Own

Your primary responsibility will be taking DevMarathon from early product validation toward repeatable distribution and customer growth.

This will include:

  • Identifying and validating our strongest early customer segments
  • Conducting customer discovery and user interviews
  • Developing and executing go-to-market experiments
  • Reaching out directly to startups, companies, universities, developer communities, and potential partners
  • Building relationships with early B2B customers and design partners
  • Helping turn conversations with customers into product and positioning insights
  • Improving DevMarathon's messaging and landing-page conversion
  • Developing organic distribution strategies
  • Creating content for developers, founders, engineering teams, and technical decision-makers
  • Creating, directing, or coordinating short-form and long-form promotional video content
  • Growing DevMarathon's presence across channels such as LinkedIn, X, Reddit, YouTube, TikTok, and relevant developer communities
  • Planning launches, partnerships, campaigns, and community initiatives
  • Testing acquisition channels and measuring what actually works
  • Turning successful experiments into repeatable growth systems

The exact playbook has not been written yet.

Part of your job will be helping us discover it.


Who We Are Looking For

You may be a strong fit if you:

  • Have strong professional English communication skills
  • Can confidently speak with users, founders, companies, and potential partners
  • Are comfortable conducting customer interviews and video calls
  • Understand content marketing, organic distribution, social media, or community-led growth
  • Can communicate technical or complex ideas clearly
  • Have strong copywriting and storytelling instincts
  • Are comfortable with direct outreach and starting conversations from zero
  • Can think strategically while still executing the work yourself
  • Prefer testing ideas over endlessly discussing them
  • Can operate effectively without detailed instructions
  • Are comfortable working in an early-stage environment where priorities can change
  • Are curious about developer tools, developer hiring, AI, education, or online technical communities
  • Want meaningful ownership and responsibility

Previous startup experience is valuable, but not required.

A specific degree, location, career path, or prestigious company background is not required either.

We care more about evidence that you can learn, communicate, experiment, execute, and create results.

That philosophy is also central to what DevMarathon itself is trying to build.


What This Role Is Not

This opportunity is probably not a good fit if you are primarily looking for:

  • A salaried marketing position
  • A short-term freelance contract
  • A social-media scheduling role
  • A fixed list of weekly assignments
  • A strategy-only position without hands-on execution
  • An established company with predictable processes and clearly defined answers

DevMarathon is still early.

Some experiments will fail. Positioning may evolve. Customer segments may change. There will be questions without obvious answers.

We are looking for someone who is comfortable turning that uncertainty into experiments, learning, and progress.


Equity and Compensation

This is currently an equity-only co-founder opportunity. There is no salary at this stage.

The selected Growth Co-Founder may receive up to 10% equity, depending on experience, level of commitment, responsibilities, expected contribution, and overall fit.

Equity will be subject to:

  • A formal co-founder agreement
  • Four-year vesting
  • A one-year cliff
  • Clearly defined responsibilities and expectations

The objective is to build a long-term co-founder partnership, not to fill a temporary marketing role.


Current Stage

  • Live product
  • Public developer challenges
  • Initial developer users
  • Early paid validation
  • B2B organization and challenge functionality
  • Hiring and evaluation capabilities under active development
  • Founder-funded
  • Early-stage customer discovery and distribution
  • Remote-first
  • Built for a global market

Joining at this stage means having significant influence over not only how DevMarathon grows, but also what it becomes.


Location: Remote, worldwide

Website: devmarathon.com

Contact: [email protected]

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