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DevMarathon logo

Growth Co-Founder — Up to 40% Equity

DevMarathon
Posted 2 hours ago
🇹🇷Turkey🏠Remote📁Sales
Is this job info correct?

Location: Remote, worldwide

Compensation: Founder-level equity, up to 40%

Commitment: Long-term, hands-on co-founder role

Stage: Live product, early validation


About DevMarathon

DevMarathon is building a challenge-based platform for evaluating developers through real execution rather than relying primarily on resumes, interviews, or traditional coding assessments.

Developers complete structured software challenges while DevMarathon captures evidence of how they approach problems, plan their work, make technical decisions, manage scope, use modern development tools, and ship.

AI-assisted evaluation analyzes both the submitted code and development activity to help companies understand a developer's practical technical ability.

Our long-term goal is simple:

Make proof of work a stronger signal than credentials in developer hiring and technical evaluation.

The product is live. Developers can already join public challenges, while organizations can create challenges, invite candidates, and use AI-assisted technical evaluation.

We also have early users and initial paid validation.

What we have not solved yet is repeatable distribution.

That is why I am looking for a Growth Co-Founder.


This Is a Real Co-Founder Role

I am not looking for an employee with some equity, a freelance marketer, or someone to manage social media.

I am looking for the person who can become the second founder of DevMarathon and take ownership of the commercial side of the company.

I have built the product and technical infrastructure as a technical founder.

Now I want to work with someone who can help answer the next critical question:

How do we turn DevMarathon into a company that customers actively want, use, pay for, and recommend?

For the right person, I am prepared to offer up to 40% equity, subject to vesting.

That level of ownership comes with founder-level responsibility and commitment.


What You Will Own

Your primary responsibility is not simply “marketing.”

Your responsibility is helping DevMarathon discover and build a repeatable path to customers.

You will take ownership of areas such as:

  • Customer discovery and user interviews
  • Founder-led sales
  • Early B2B customer acquisition
  • Design partnerships
  • Go-to-market strategy
  • Positioning and messaging
  • Pricing and packaging
  • Partnerships
  • Distribution experiments
  • Organic growth
  • Content strategy
  • Launches and campaigns
  • Turning successful experiments into repeatable systems

You will speak directly with founders, engineering leaders, recruiters, universities, developer communities, and other potential users.

You will help us understand:

  • Who feels this problem most strongly?
  • Who is willing to try a new solution?
  • Why would they choose DevMarathon?
  • What prevents adoption?
  • What would make them pay?
  • Which customer segment should we focus on first?

Especially at this stage, growth will involve doing things that do not scale.

You should be comfortable reaching out directly, running demos, following up, handling objections, building relationships, and learning from rejection.


How We Think About Growth

There is no predefined growth playbook.

We will test different customer segments, messages, channels, pricing models, partnerships, and sales motions.

Potential channels may include:

  • Direct founder outreach
  • Startup partnerships
  • Developer communities
  • Universities
  • LinkedIn
  • X
  • Reddit
  • YouTube
  • SEO
  • Events
  • Referral loops
  • Strategic partnerships

But we will not use channels just because they are fashionable.

If something does not work, we stop.

If something works, we go deeper.

We care about results, not marketing activity for its own sake.


Who I Am Looking For

You do not need to come from a famous company or have a specific degree.

Previous startup experience is valuable, but not required.

I care much more about evidence that you can communicate, learn, experiment, execute, and create results.

You may be a strong fit if you:

  • Have strong professional English communication skills
  • Can confidently speak with founders, users, and decision-makers
  • Are comfortable conducting interviews, demos, and video calls
  • Understand sales, growth, positioning, content, community, or distribution
  • Can explain complex ideas clearly
  • Have strong writing and storytelling instincts
  • Are comfortable starting conversations from zero
  • Can work independently without waiting for detailed instructions
  • Prefer testing ideas over endlessly discussing them
  • Can move from hypothesis to experiment to learning quickly
  • Are comfortable with uncertainty and changing priorities
  • Can handle rejection without losing momentum
  • Are genuinely interested in startups, developer tools, AI, hiring, education, or technical communities

You should naturally ask questions such as:

Why would someone buy this?

Why would they not?

Who has this problem most urgently?

How do we reach them?

Why did this experiment work?

Why did another one fail?


The Commitment I Expect

This is one of the most important parts of the role.

I am offering founder-level ownership because I am looking for founder-level commitment.

This should not be treated as:

  • A passive equity opportunity
  • A temporary marketing project
  • A consulting engagement
  • A few hours of social media work each week
  • Something to add to your LinkedIn profile

You should genuinely want to build a company.

You should be prepared for periods where growth is slow, customers say no, experiments fail, positioning changes, and the correct direction is unclear.

I do not expect blind agreement.

I expect ownership, resilience, honesty, consistent execution, and the confidence to challenge my assumptions when necessary.

Neither founder should be waiting for the other one to solve the company.


How We Would Work Together

I currently own product, engineering, and technical execution.

You would primarily own growth, customers, distribution, and commercial strategy.

But there will not be a rigid wall between us.

I will participate in sales and customer conversations.

You will influence product direction.

Important company decisions will be made together.

As a co-founder, you will also have meaningful input into:

  • Product direction
  • Target market
  • Business model
  • Pricing
  • Brand
  • Partnerships
  • Hiring
  • Fundraising strategy
  • Overall company priorities

You will not be executing someone else's finished vision.

You will help shape the company.


Equity

For the right Growth Co-Founder, I am prepared to offer up to 40% equity in DevMarathon.

This is intentionally founder-level ownership.

The final structure will depend on:

  • Level of commitment
  • Relevant experience
  • Expected contribution
  • Responsibilities
  • Timing of joining
  • Long-term founder fit

Equity will be subject to:

  • A formal co-founder agreement
  • 4-year vesting
  • 1-year cliff
  • Clearly agreed founder responsibilities and expectations

The principle is simple:

If we build DevMarathon together over the long term, you should own a meaningful part of what we create.

If either founder leaves early, the company should remain protected.


Current Stage

DevMarathon currently has:

  • A live product
  • Public developer challenges
  • Initial developer users
  • Early paid validation
  • Organization accounts
  • B2B challenge creation
  • Candidate invitation functionality
  • AI-assisted technical evaluation
  • GitHub development activity analysis
  • Founder-funded development
  • A global, remote-first approach

You will not be joining an idea on a slide deck.

There is already a real product to build from.

At the same time, we are early enough that the next co-founder can have a major influence over what the company becomes.


What Success Looks Like

In the first months, we should make meaningful progress toward answering questions such as:

  • Who is our strongest initial customer?
  • What problem makes them care?
  • Can we consistently get them into conversations?
  • Can those conversations become pilots?
  • Can pilots become paying customers?
  • Which messaging gets the strongest response?
  • Which channels actually work?
  • What product changes improve adoption?
  • What can become our first repeatable growth engine?

You are not expected to know these answers on day one.

You are expected to help us discover them.


What This Role Is Not

This probably is not the right opportunity if you are mainly looking for:

  • Salary in the short term
  • Predictable working hours
  • A mature organization
  • A predefined marketing roadmap
  • A manager assigning weekly tasks
  • A strategy-only position
  • A low-risk startup experience
  • Passive equity

There is currently no salary.

DevMarathon is founder-funded.

The upside is meaningful ownership.

The downside is startup-level uncertainty.

Please consider both seriously.


Why Join Now?

Because many of the most important questions are still open.

The product exists.

The technology works.

But the company is not yet fully determined.

The next co-founder will help decide:

  • Who DevMarathon is really for
  • How we position it
  • How we sell it
  • What we build next
  • What kind of company it becomes
  • How large it can become

If you want to join after all of those questions are already answered, this is probably too early.

If you want to help answer them, this may be exactly the right stage.


Applying

Please do not send a generic cover letter.

Instead, tell me:

  1. Who are you, and what have you built, grown, sold, or helped take from zero to something?
  2. Why does DevMarathon interest you specifically?
  3. If you joined tomorrow, who would you talk to first and why?
  4. Tell me about something you tried that failed. What did you learn?
  5. What would founder-level commitment mean for you?
  6. What is your current work situation, and how much time can you realistically commit?

I am looking for evidence of judgment, curiosity, communication, ownership, and execution.


Location: Remote, worldwide

Website: devmarathon.com

Contact: hello@devmarathon.ai

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