Growth Lead

Position: Growth Lead
Employment Type: Full Time
Location: Remote
Working Hours: US Eastern

The Company
We're partnering with an early-stage nail care brand that treats nails like skincare. Their products focus on healthy, hydrated nails, made with intentional, high-quality formulas and designed to fit easily into an everyday routine. They're now building their first in-house growth team.

Scope of the Role
We're looking for a Growth Lead to own the number and lead a new growth team (CRM, performance marketing, design and community). Wholesale is the company's number one priority. This is a senior role for a strategic thinker who also executes.

Responsibilities
• Own growth across wholesale, DTC and Amazon: new customers, repeat, LTV and how efficiently the brand grows
• Set the full-funnel plan and budget across paid, CRM and retail media, and decide where the next dollar goes
• Drive retail sell-through with retail media, in-store and geo-targeted activations, and promo planning alongside the retail team
• Build the case for new doors and new retailers using velocity and repeat data
• Connect wholesale, DTC and Amazon so the brand shows up wherever the customer actually shops
• Lead the CRM, performance, design and community roles
• Present results at the weekly performance readout

Requirements
• Has scaled a consumer brand with a replenishment model
• Wholesale / retail growth experience
• Has set a full-funnel growth plan and budget across paid, CRM and retail media
• Equally at home in the strategy and the spreadsheet
• Startup experience: strategic thinker who also executes, independent and proactive
• Uses AI and execution tools to move faster
• Available to work US Eastern hours

Nice to Have
• Experience across both DTC and retail
• Spanish speaker

KPIs
• Wholesale sell-through and units per store per week (top company KPI)
• Door count and new retailers
• Retail media ROAS
• DTC CAC and MER
• Repeat rate and LTV

Skills

• Has scaled a consumer brand with a replenishment model
• Wholesale / retail growth experience (sell-through, retail media, new doors and retailers)
• Has set a full-funnel growth plan and budget across paid, CRM and retail media
• Equally at home in the strategy and the spreadsheet
• Startup experience: strategic thinker who also executes, independent and proactive
• Available to work US Eastern hours