Growth Lead – Creator Program & Paid Social

Relationships are the single greatest predictor of long-term health and happiness. We know this from 85 years of Harvard research. And yet there's no product category dedicated to helping people actually build better ones. Candle is changing that. We're the world’s first relationship fitness app, doing for relationship health what workout apps did for physical fitness. We help couples build stronger, more intentional relationships through daily habits, play, rituals, and check-ins that actually matter. We crossed 1 million users and $1M ARR in the first 6 months, now over $3M in annual run rate. And we're just getting started. The Role We're looking for a Growth Lead to own Candle's creator program, UGC engine, and creator community, and help us scale paid social across TikTok and Meta. Candle is a product couples love and talk about. The content writes itself. Your job is to build the infrastructure that turns that energy into a compounding acquisition machine, and then run it with real accountability to views, trial starts, and DAU targets. You'll manage a Discord community of 100+ creators across multiple countries, grow the roster, and build the systems that make the whole thing operate at scale. You'll work directly with the founders. This is one of the most important hires we're making this year. What You'll Own Creator Program & UGC Pipeline Own Candle's creator program end-to-end. Develop sourcing strategy, creator personas, and tier structure across markets. Write briefs and scripts that get results. Build the workflows, agreements, payments, feedback cycles, iteration loops, that let us run a high-volume creator operation without things slipping. Creator Community (Discord) Manage and grow our Discord community of 100+ creators. Keep the roster engaged, informed, and producing. Run challenges, feedback loops, and incentive structures that maintain quality and volume at scale. Identify top performers and build them up. Cull what isn't working. International Creator Growth Expand the creator roster across new markets and demographics in Spain, Mexico, UK, Germany, France, Korea and Japan. Understand how couple content performs differently across regions and adapt briefing, tone, and formats accordingly. Build systems that let strong ideas travel from one market to another. Creative Strategy and Viral Sense , You watch five pieces of couple content and immediately know which one will perform and why. You develop winning formats, identify hook patterns, and brief with specificity Paid Social Own or co-own Candle's paid social on Meta and TikTok. Campaign structure, Spark Ads, whitelisting, audience strategy, budget allocation. You treat creative as the primary variable and manage it accordingly. Performance & Targets Work alongside the founders to see what drives views, trial starts, installs, CPI, DAU contribution by channel. You run a clean weekly report to get the best creatives each week. You know why something worked and double down. Reporting & Optimization You'll track what matters: CPM, CTR, install rate, creative performance by format and creator. What We're Looking For You've built or scaled a UGC or creator program at a consumer app, owned it and scaled, not assisted You've managed a creator community or large roster (Discord, Slack, or similar) and kept it high-functioning at volume You understand creative performance natively: hooks, retention curves, platform culture, format iteration for Tik tok and IG You can operate across markets and adapt strategy without losing executional rigor Strong analytical instincts, cohort data, funnel conversion, creative performance Bonus: Comfortable in Meta Ads Manager and/or TikTok Ads Manager Bonus: experience in relationships, wellness, health, fitness, or lifestyle consumer apps Strong Signals You've run a creator roster of 20+ partners and can speak to what made it work You've driven measurable growth through UGC, downloads, signups, revenue, or engagement You have personal content taste: you know what's good and can articulate why You've worked at an early-stage consumer startup and thrive without a playbook Why Candle 1M+ users and $1m+ ARR, $3M annualized in \~1 year. A product category with massive cultural tailwinds Own the function, build the team, work directly with founders $130K–$180K depending on experience + equity