Growth Manager

About the Company

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China.

Our work combines brand strategy, consumer insights, category development, strategic partnerships, localization, and market expansion.

About the Role

We are seeking a Growth Manager based in Berlin to support selected European consumer brands evaluating new growth opportunities across categories and international markets.

The role is suited to professionals who understand how modern consumer brands scale, identify new opportunities, and adapt their business models across different markets.

This position focuses on identifying growth opportunities beyond short-term marketing activities, combining consumer understanding, brand positioning, category opportunities, and commercial potential.

Responsibilities

• Identify emerging fashion, beauty, fragrance, wellness, and lifestyle brands with international growth potential.
• Analyze consumer trends, category movements, and competitive landscapes.
• Evaluate opportunities for market expansion and category development.
• Support European brands exploring China-market opportunities.
• Conduct research on consumer behavior, brand positioning, and commercial models.
• Support strategic discussions around growth plans, partnerships, and localization.
• Identify emerging business models and consumer-brand opportunities.
• Provide insights into the German and European consumer ecosystem.

Qualifications

• Experience in growth strategy, business development, brand strategy, market development, or consumer strategy.
• Experience in fashion, beauty, fragrance, wellness, lifestyle, retail, or premium consumer brands is preferred.
• Strong analytical and commercial thinking.
• Ability to evaluate brand potential and market opportunities.
• International or cross-market experience is an advantage.
• Experience with emerging brands or founder-led businesses is preferred.

Required Skills

Growth Strategy

Brand Growth

Market Expansion

Consumer Insights

Business Development

International Markets

Brand Strategy

Remote, contract-based and project-oriented.

Equal Opportunity Statement

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.