Growth Manager – Platform Growth & Monetization

Growth Manager – Platform Growth & Monetization Role Summary We're looking for a Growth Manager - Platform Growth & Monetization to build the analytics, experimentation, and behavioral intelligence engine behind Botim's platform growth and monetization strategy. They'll own real-time dashboarding across engagement and ads performance, run a continuous pipeline of A/B experiments, and design behavioral cohorts and user journeys that power cross-sell and retention across our multi-service platform. This is a build-from-scratch, high-ownership role for someone who's hands-on with SQL, experimentation, and segmentation; ideally with experience in fintech or a super app environment. And who's energized by turning ambiguity into infrastructure that the whole business runs on. Responsibilities - Owning End to End • Ads & Platform Reporting: Build and maintain real-time / near-real-time dashboards covering platform-wide engagement (DAU/MAU, session activity), growth loop entry/exit rates, and ad performance (impression → click → conversion); Replace today's manual, vertical-siloed, transactional reporting with automated, standardized reporting across the platform; Proactively surface hypotheses and anomalies – not just backward-looking reporting on request. • Experimentation Pipeline: Maintain a continuous pipeline of experiments – never a single test in isolation; Run a clear framework end to end: hypothesis → test design → read → decision (kill, scale, or iterate); Own test velocity as a KPI in its own right, with statistical rigor on guardrail metrics and attribution. Behavioral Cohorting & Journey Design: Segment and tag users by behavior, not just demographics – e.g. high-intent, dormant, cross-sell-ready, churn-risk; Design “happy path” journeys and interventions per cohort (nudges, CRM triggers, in-app placements); Close the loop: cohort → experiment → report → refined cohort, so each cycle sharpens the next. • Growth Loops & Cross-Sell: Bring hands-on experience running growth loops (engagement, retention, re activation, referral) in a consumer app; Demonstrated success driving cross-sell across multiple services on one platform, ideally fintech or a super-app setting. • Operating Rhythm: Weekly reporting cadence; monthly experiment reviews; quarterly cohort and journey retros. Requirements Experience: 4–7 years in growth or product analytics at a consumer tech company, ideally fintech or a multi service super-app. • Technical Skills & Competencies: Advanced SQL and hands-on experimentation experience – designing and reading A/B tests independently, not just reporting on them. • Track Record: Building dashboards and reporting pipelines that replaced manual processes (Tableau / Power BI + SQL / Python). • Domain Experience: Demonstrated experience with segmentation, lifecycle/CRM analytics, and cross-sell mechanics. • Mindset: Comfortable owning ambiguity – this is a build-from-scratch mandate, not a maintain-the-system role. Division Business & Operations Department Growth Marketing Locations Dubai Remote status Hybrid