Growth Marketing Associate

Position: Growth Marketing Associate

Location: Fully Remote (Global)

Employment Type: Full-Time - PST Time

Type of contract: Independent contractor

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Scope of the Role:

We're looking for a Growth Marketing Associate to own the growth and performance of a portfolio of direct-to-consumer (DTC) products. This is a highly hands-on role where you'll manage the full customer acquisition funnel—from paid search and landing pages to product page optimization, creative strategy, and performance analysis.

This role is ideal for someone who enjoys solving problems, testing new ideas, and taking ownership. You'll have the opportunity to make data-driven decisions, optimize marketing performance, and directly impact revenue growth while working in a fast-paced, collaborative environment.

Key Responsibilities:

Paid Search Management

• Build, launch, and optimize Google Ads campaigns across Search, Shopping, Performance Max (PMax), and Demand Gen.
• Support Microsoft Ads campaign management and optimization.
• Monitor campaign performance daily and optimize bids, budgets, keyword targeting, audiences, and negative keywords.
• Develop and test ad copy variations to improve campaign performance.
• Manage advertising spend while maintaining CPA and ROAS targets.

Conversion Rate Optimization (CRO)

• Write, edit, and optimize advertorials and long-form landing pages.
• Optimize Shopify Product Detail Pages (PDPs) by improving messaging, product positioning, objection handling, and conversion elements.
• Analyze the customer journey from advertisement through checkout to identify friction points and conversion opportunities.
• Develop and execute A/B testing initiatives across landing pages, product pages, and messaging.

Creative Strategy

• Develop creative briefs for static and video advertising assets.
• Collaborate with designers and content creators to produce high-performing creative.
• Review creative assets and provide data-backed feedback for continuous improvement.

Performance Analytics

• Monitor and analyze campaign performance using Google Ads, Shopify, Google Analytics (GA4), Triple Whale, and related analytics platforms.
• Understand attribution differences across platforms and use appropriate data to guide decision-making.
• Report on key marketing metrics including ROAS, CPA, CTR, CVR, AOV, and revenue.
• Identify trends and recommend optimization opportunities to improve acquisition and conversion performance.

Growth & Optimization

• Proactively identify new growth opportunities across paid media, landing pages, creative, and customer experience.
• Stay current with digital marketing trends, platform updates, and industry best practices.
• Take ownership of product performance and continuously recommend strategies to improve results.

Required Qualifications:

• 1–2 years of experience in Performance Marketing, Growth Marketing, Digital Marketing, DTC/eCommerce, or a related field.
• Experience managing Google Ads campaigns across Search, Shopping, Performance Max (PMax), or similar campaign types.
• Strong analytical skills with experience interpreting campaign performance data and making optimization decisions.
• Excellent written communication skills with the ability to write persuasive long-form marketing content.
• Experience working in a fast-paced, performance-driven environment.
• Demonstrated ability to take ownership, prioritize work independently, and proactively solve problems.

Must-Have Skills & Experience:

• 1–2 years of experience in performance marketing, growth marketing, DTC/eCommerce, or a related field.
• Experience managing Google Ads campaigns and optimizing performance against CPA and ROAS goals.
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
• Excellent long-form copywriting and written communication skills.
• Self-starter with a proactive mindset, strong ownership, and the ability to work independently.

Nice-to-Have Skills:

• Experience managing or optimizing Shopify Product Detail Pages (PDPs).
• Experience writing advertorials or long-form direct response copy.
• Familiarity with attribution platforms such as Triple Whale or Northbeam.
• Experience with Microsoft Ads.
• Understanding of Conversion Rate Optimization (CRO) methodologies.
• Experience working within a DTC eCommerce business.

Tools & Systems:

• Google Ads
• Microsoft Ads
• Shopify
• Google Analytics (GA4)
• Triple Whale
• Google Sheets or Microsoft Excel