Growth Marketing Executive

Company Description

Pebbles is a digital parenting support and booking platform that helps parents feel more confident by combining personalized guidance with trusted early childhood services. The platform is built around a dynamic parenting profile that adapts to each family’s values and a child’s developmental stage, powering Ami, an AI parenting companion that offers evidence-based, practical next steps.

Parents can discover and book curated classes, specialists, and ongoing support through an experience designed for trust, clarity, and ease. Pebbles is headquartered in Singapore and will launch in Vietnam in Q3 2026, with long-term ambitions to expand to multiple markets and support families globally. Team members join a mission-driven environment focused on making early parenthood less overwhelming and more supported.

Role Description

The Growth Marketing Executive is a full-time hybrid role based in Ho Chi Minh City, Vietnam, with flexibility for some work from home. This role is responsible for planning and executing growth initiatives to acquire, engage, and retain parents on the Pebbles platform, especially around the Vietnam market launch and subsequent expansion.

Day-to-day tasks include designing and running marketing campaigns across digital channels, conducting market and user research, and analyzing performance data to optimize acquisition funnels and key metrics. The Growth Marketing Executive will collaborate closely with product, content, and partnerships teams to develop go-to-market plans, refine messaging, and ensure consistent brand communication. The role also involves identifying new growth opportunities, testing hypotheses through experiments, and preparing regular reports and insights for the leadership team.

Details as follow:

• Develop and implement Growth Marketing strategies focused on user, lead, and booking growth on digital platforms.
• Establish a measurement funnel system across the entire user journey.
• Monitor, analyze, and optimize performance at each stage of the funnel; identify bottlenecks and propose solutions to improve conversion rates.
• Directly manage and optimize Performance Marketing campaigns on suitable platforms such as Meta Ads, Google Ads, and TikTok Ads.
• Monitor and optimize advertising effectiveness based on core metrics: CPA, CAC, CPL, Conversion Rate, Cost per Booking, and ROAS.
• Build dashboards and reporting systems to track marketing effectiveness by channel, campaign, and user segment.
• Analyze user behavior and performance by cohort to evaluate traffic quality and potential for conversion into bookings.
• Collaborate with the Content/Design team to build and test messaging, landing pages, and ad creatives to improve Performance Media effectiveness.
• Continuously conduct A/B testing for audiences, messaging, landing pages, and ad creatives.
• Perform other tasks as requested by the Marketing department.

Candidate Requirements

• University degree in Marketing, Data, or related fields.
• 3+ years of experience in Growth Marketing, Performance Marketing, or Digital Marketing.
• Experience in directly building and optimizing Marketing Funnels.
• Proficiency in Meta Ads and Google Ads; knowledge of TikTok Ads is an advantage.
• Proficiency in tracking and analytics tools such as GA4, Google Tag Manager, Looker Studio, or equivalent platforms.
• Understanding of Conversion Rate Optimization, Attribution, and the user journey.
• Logical, systematic, data-driven mindset, and proactive in problem-solving.
• Ability to work well with Product, Tech, Content, and Design teams.