Growth Marketing Lead

Company Description MOST 2414 is a digital marketing agency in Bangkok working at the intersection of digital strategy, marketing, contents, and e-commerce. Through a "doer’s attitude," we help businesses unlock digital growth. Our mission is to elevate the agency-client relationship from "supplier" to "trusted growth partner." Job Description We are looking for a strategic, hands-on Growth Marketing Lead to oversee our digital marketing operations, bridge performance with creative strategy, and mentor a rising team. In this role, you will be both a thinker and a doer. You will step in to lead client strategy, oversee media planning/buying, and supervise our marketing and e-commerce execution. You aren't just managing from a spreadsheet; you will actively architect digital marketing campaigns, guide client relationships, and directly coach our internal specialists (Performance, Account Management, and Operations) to build a high-performing ecosystem Key Responsibilities Strategy & Client Leadership Omnichannel Strategy: Architect end-to-end digital marketing and e-commerce strategies for clients, connecting content marketing, performance media, and influencer management. Growth Partnership: Act as the strategic point of contact for key client accounts, translating business goals into actionable marketing roadmaps. New Business Proposals: Support the leadership team in pitching and drafting strategic proposals for prospective clients. Content Marketing & Quality Supervision Contents: Plan, execute and oversee contents for organic and paid campaigns Collaborative Matchmaker: Establish a smooth collaboration among internal teams (content marketing, design, e-commerce) and external teams (clients and creative suppliers) Media Planning & Performance Supervision Media Architecture: Oversee and review media planning, buying, and optimizations across Meta, Google, TikTok, and e-commerce marketplaces (CPAS/Internal Ads). Advanced Analytics: Establish framework guidelines for UTM tracking architectures, pixel configurations, and automated Looker Studio reporting dashboards. Cross-Functional Sync: Supervise the workflow between Performance Marketing, E-commerce Operations, and the Creative/Content teams to ensure asset optimization matches performance data Team Management & Mentorship Hands-on Coaching: Actively train, mentor, and upskill junior and mid-level team members (including our Account Management and Performance Marketing specialists) to elevate their execution capabilities Resource Allocation: Manage project timelines, campaign execution workflows, and overall team delivery to ensure work is balanced and high-quality. Qualifications Experience : 3-6 years in Digital Marketing, Media Planning, or Growth Marketing (Agency experience is highly preferred). The "Doer" Balance: Proven experience executing campaigns yourself in the past, with the strategic maturity to now lead others. Full-Funnel Knowledge: Deep understanding of paid media (Performance/SEM), influencer marketing, content strategy, and e-commerce dynamics. Data & Tracking Fluent: Confident with web/app tracking ecosystems, data visualization tools (Looker Studio/Excel), and data-driven decision-making. AI Productivity: Experienced or highly proactive in adopting AI tools (e.g., ChatGPT, Claude, Gemini) to streamline strategic planning, workflows, and copywriting workflows. Language: Native-level fluency in Thai and a strong professional command of English for strategic reporting, presentations, and internal communication. Additional Information Hybrid working from anywhere (WFA) policy Casual and professional environment Direct impact on agency growth with clear opportunities to scale into a broader executive role as the team expands