Senior Manager - Performance Marketing

What does the role entail? One of our key priorities is to scale up performance marketing and make it really effective at driving a lot more high-quality leads, and eventually, revenues. To achieve this, we are looking for a sharp, creative, and enthusiastic performance marketer with experience in driving quality leads across a variety of channels - Google Ads, Facebook, LinkedIn, and Quora, among others. Responsible for planning, executing and maintaining performance marketing campaigns across channels Responsible for end to end Creative strategy to scale and optimize performance marketing Identify trends and insights, and optimize spend and performance based on the insights Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency. Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data). Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports What would excite you? Complete ownership; there is minimal management and extreme autonomy High pedigree, high caliber team. Contribute directly to the success of the business & the top-line impact Top-of-the-line compensation Work from anywhere, forever. All roles at IK are forever remote! What would excite us? 5+ years of dedicated, full-time experience in performance marketing Proven track record of Scaling profitable campaigns via creative strategy Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads. Good experience in other ad platforms like Quora Ads, Reddit Ads, and others Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data. Ability to come up with creative ad ideas Good written communication skills Experience in hiring, leading and mentoring a team.