Job Title: Growth Marketing Manager
Employment Type: Full Time | Remote
Role Overview
The Growth Marketing Manager is responsible for driving brand growth, customer acquisition, engagement, and retention across Odio HQ’s in-house ventures, and partner brands.
This role combines data-driven growth marketing with creative brand storytelling to position Odio HQ’s as a leading venture studio and thought leader in innovation, design, and entrepreneurship.
The Growth Marketing Manager ensures cohesive messaging, strong market presence, and performance-driven campaigns that accelerate Odio HQ’s in-house ventures, and partner brands visibility and impact.
Key Responsibilities
1. Growth Strategy Development & Execution
- Develop and implement data-driven growth marketing strategies for Odio HQ. and assigned clients.
- Identify growth opportunities across digital channels, customer journeys, and product offerings.
- Plan and execute campaigns designed to increase traffic, engagement, leads, subscriptions, and revenue.
- Work with relevant team members to implement and optimize growth initiatives aligned with company objectives.
2. Campaign Management & Optimization
- Plan, coordinate, and manage growth campaigns across multiple channels including digital platforms, email, content, and partnerships.
- Monitor and maintain monthly campaign calendars and ensure timely campaign execution.
- Track campaign performance and continuously optimize for improved results.
- Ensure all campaigns align with brand messaging and strategic objectives.
3. Cross-Functional Collaboration
- Work closely with editorial, design, product, technology, and management teams to implement growth initiatives.
- Build strong relationships across departments to ensure alignment and smooth execution of growth strategies.
- Coordinate team resources to execute campaigns and projects effectively.
- Support collaboration between internal teams and external partners where required.
4. Growth Analytics & Performance Tracking
- Track, analyze, and report on key growth marketing metrics across all campaigns and platforms.
- Work with the team to monitor audience behaviour, engagement, and conversion trends.
- Conduct audience and market research to identify opportunities for improvement.
- Prepare reports and insights to guide management decision-making and future growth strategies.
5. Content-Driven Growth Initiatives
- Work with the content and editorial teams to develop growth-focused content strategies.
- Ensure that all content initiatives contribute to measurable growth in audience engagement, subscriptions, and conversions.
- Monitor the effectiveness of content distribution strategies across platforms.
- Enforce brand and content guidelines across campaigns.
6. Platform & Product Growth Improvement
- Identify opportunities to improve company platforms, digital assets, and user experience to drive growth.
- Generate innovative ideas to improve engagement and user acquisition.
- Support the development of new initiatives, products, or content channels based on data insights.
7. Process Improvement & Best Practices
- Implement growth marketing workflows, tools, and templates to improve efficiency and scalability.
- Document best practices for campaign planning, execution, and reporting.
- Continuously refine internal processes to support faster and more effective growth initiatives.
8. Professional Development & Industry Awareness
- Stay updated on growth marketing trends, tools, and strategies.
- Participate in relevant professional learning opportunities.
- Maintain industry knowledge to ensure the company remains competitive and innovative.
Key Competencies
- Growth and performance marketing expertise.
- Strategic planning and creative execution.
- Strong leadership and cross-functional collaboration.
- Excellent understanding of digital trends and analytics.
- Exceptional storytelling and communication skills.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum 4 years of experience in growth or marketing management, preferably in digital, creative, or venture-driven environments.
- Proven record of executing data-driven marketing campaigns and achieving measurable growth outcomes.
- Proficiency in marketing analytics, SEO, CRM, and automation tools.
To apply: Kindly send an email to [email protected] with your CV using the job title as the subject