Marketing Manager – West Africa (Commodity Market Data)

Marketing Manager – West Africa (Commodity Market Data) In this role, you will be responsible for shaping and executing integrated marketing programmes that drive commercial growth while strengthening Argus’ brand presence We usually respond within a week In this role, you will be responsible for shaping and executing integrated marketing programmes that drive commercial growth while strengthening Argus’ brand presence in a highly mature and competitive market. The role focuses on elevating client awareness of product value, use cases, and differentiation, translating these into measurable pipeline and revenue impact. This position will own West African-specific marketing strategy and delivery, ensuring programmes are locally relevant, insight-led, and aligned with broader regional and global priorities. It requires a strong understanding of West African business landscape, customer expectations, and cultural nuances to effectively engage target audiences across segments. The role demands a commercially minded leader who can influence senior stakeholders, navigate a matrixed organisation, and continuously optimise outcomes across customer acquisition, retention, and long-term brand equity. Key Responsibilities · Own execution of regional marketing campaigns aligned to commercial priorities. Localise global and regional messaging to ensure relevance to the Japan market, working closely with editorial teams to maintain content quality and market accuracy. · Manage delivery across channels: email, digital, paid media, and social. Monitor performance and optimise campaigns based on data insights · Lead delivery of regional events (forums, roundtables, networking events) · Coordinate event campaigns, delegate marketing, and onsite execution. Capture post-event insights, feedback, and success stories. · Proactively develop relationships with reputable industry bodies and media to expand market reach and support sustained demand generation. · Partner closely with local sales and business development teams to ensure full alignment with commercial priorities, key accounts, and go-to-market strategies. · Provide actionable insights to improve targeting and performance. Feedback regional market intelligence to marketing and product teams. Experience · 5–7+ years in B2B marketing within commodities and energy sector · Proven experience in demand generation and campaign execution · Bachelor degree preferably in marketing · Very strong written communication and analytical skills · Experience working with Sales teams on pipeline generation · Strong exposure to events and client engagement. Skills · Strong campaign execution and project management skills · Data-driven mindset (campaign optimisation, reporting, analytics) · Proficiency in marketing tools and platforms, including marketing automation systems such as Marketo or equivalent. · Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties · High attention to detail and ability to manage multiple projects · French language proficiency is required Personal Attributes · Self-starter with strong ownership mentality · Commercially aware and performance-driven · Strong understanding of regional market dynamics (West Africa ideal) · Ability to work in a fast-paced, matrix organisation What’s in it for you Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success. · Competitive salary and commission scheme · Flexible working environment · Statutory contributions: NSITF & ITF (both 1% of Base Salary), Employer’s Pension Contribution · Group Term Life Insurance · Annual Leave 25 days For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status. Department Marketing Locations Lagos Remote status Hybrid About Argus Media Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with 1,500 staff, Argus is an independent media organisation with 32 offices in the world’s principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long-term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.