Growth Marketing Specialist

Job Responsibilities: Performance Marketing (Core Focus - 50%) Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs. Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing. Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month. Lifecycle Marketing (25%) Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests. Strong working knowledge of Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys. Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution. Creative Ops (15%) Work with design/content to generate ad creatives, UGC, and influencer assets. Execute structured creative tests and surface insights for future campaigns. Additional Growth Initiatives (10%) Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance. Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team. Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments. Who You Are Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company. Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast. Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution. Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions. Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy. Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar). Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.