Growth Marketing Specialist

Growth Marketing Specialist

About eXpand AD

eXpand AD is a growth marketing agency serving B2B businesses across the United States and Canada. We help businesses generate qualified leads, acquire customers, and strengthen their digital presence.

Position Overview

The Growth Marketing Specialist manages content marketing, GoHighLevel (GHL) CRM operations, lead generation, and sales execution for eXpand AD and its clients. The role also includes social media management, reporting, and basic website support.

Key Responsibilities

1. Content Marketing and Social Media

• Produce at least 5 complete content packages per week for eXpand AD and its clients.
• Develop content concepts and calendars aligned with client briefs, brand guidelines, target audiences, and marketing objectives.
• Create copy, graphics, carousels, short-form videos, captions, and calls to action.
• Adapt approved content for LinkedIn, Instagram, TikTok, and other relevant platforms.
• Use Canva and AI tools to support content production.
• Schedule and publish approved content; monitor reach, engagement, clicks, inquiries, and leads where measurable.
• Support WordPress publishing and basic SEO and generative engine optimization (GEO).
• Maintain organized content files and publication schedules.

Content package definition: One campaign-ready deliverable containing the relevant concept, copy, creative assets or video, captions, and calls to action as appropriate. Repurposing the same package across platforms does not count as an additional package. Five packages is the weekly minimum, not a maximum.

2. GoHighLevel CRM and Automation

• Maintain accurate contacts, lead sources, pipeline stages, tasks, and follow-up dates.
• Manage opportunities from initial lead entry through closed-won or closed-lost status.
• Configure and maintain approved workflows, calendars, email sequences, and basic automations.
• Investigate failed actions, duplicate messages, and missed follow-ups.
• Ensure active opportunities have a documented status and next step.
• Update CRM records within one business day of relevant activity.
• Improve pipeline visibility, automation reliability, and follow-up processes.
• Support approved client CRM tasks within the assigned scope.

3. Sales and Customer Acquisition

• Research businesses and decision-makers in the United States and Canada.
• Build targeted prospect lists and conduct personalized outbound outreach through approved channels.
• Qualify prospects based on business fit, need, authority, timing, and budget where ascertainable.
• Manage follow-ups, book discovery meetings, handle objections, prepare approved proposals, and close deals within delegated authority.
• Track sales activity, proposals, opportunity outcomes, customer acquisition, and revenue through GoHighLevel.
• Analyze lost opportunities and recommend improvements to outreach and conversion.

Monthly sales target: 10 new paying customers.

A completed deal means a new customer purchasing an approved eXpand AD service, recorded in GoHighLevel and verified under the company's sales process. Leads, meetings, and proposals alone do not count. Performance will be assessed in context of lead availability and quality, offer competitiveness, sales-cycle length, resources, and timely commercial approvals.

4. Reporting and Coordination

• Submit one consolidated weekly report covering content output, measurable performance, CRM activity, qualified leads, meetings, pipeline progression, closed deals, revenue where available, blockers, and next steps.
• Maintain accurate records and communicate issues promptly.
• Follow approved client communication and campaign procedures.
• Obtain approval before committing to pricing, proposals, discounts, campaigns, or other external commercial commitments.
• Flag capacity constraints and deadline risks promptly.

Work Prioritization

The role is limited to 20 hours per week. Unless otherwise directed, priorities are:

1. Scheduled content deliverables and urgent client commitments.
2. Active sales opportunities, follow-ups, and meetings.
3. CRM accuracy, pipeline maintenance, and automation reliability.
4. Website support and other improvements.

The specialist must communicate competing deadlines and capacity constraints promptly.

First 14 Days

The initial 14 days focus on onboarding, understanding company services and target customers, learning brand standards, verifying system access, and establishing an actionable sales pipeline.

Expected activities:

• Complete onboarding and review services, target audiences, and sales materials.
• Review existing marketing assets, calendars, brand guidelines, and client requirements.
• Verify access to GoHighLevel, WordPress, Canva, AI tools, and other required systems.
• Establish a content production and publishing schedule.
• Begin producing at least 5 complete content packages per week.
• Review the sales pipeline, identify follow-up opportunities, and begin prospecting.
• Verify CRM data quality and identify workflow issues.
• Submit weekly progress reports.

The manager will review progress at day 14 and agree on subsequent priorities. Initial performance will account for onboarding, access, lead availability, approval turnaround, and sales-cycle length. The ongoing target of 10 new paying customers per month remains the commercial objective.

Required Qualifications

• At least 2 years of marketing, growth, or related experience.
• At least 2 years of direct sales experience, including prospecting, qualification, follow-up, and closing.
• Practical GoHighLevel CRM and sales-pipeline experience.
• Professional English suitable for client calls with US and Canadian businesses.
• Working knowledge of Canva, WordPress, and AI productivity or content tools.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook, or equivalent applications.
• Ability to create content for multiple platforms and follow brand guidelines.
• Strong communication, organization, and independent execution skills.
• Evidence of personal contribution to previously closed sales deals.
• Ability to meet the agreed schedule independently.

Languages

• English: Professional fluency in written and spoken English.
• Additional languages: French, Spanish, Arabic, and German are advantageous. Applicants should specify their proficiency levels.

Working Terms

• Location: Remote; international applicants welcome.
• Contract: Part-time freelance.
• Rate: US$4/hour, up to 20 hours per week.
• Schedule: Monday–Friday, 11:00 AM–3:00 PM US Eastern Time. Applicants must verify local working hours.
• Payment: Monthly in USD for approved hours worked. Payment method, invoicing, approval process, and payment date will be specified in the freelance agreement.
• Additional hours: Require prior approval.
• Tools and expenses: Required company accounts and resources will be specified. No subscriptions or expenses may be incurred on behalf of the company without prior written approval.
• Future opportunity: Full-time work may be considered based on performance, business needs, and budget; it is not guaranteed.

Application Requirements

Applicants must submit:

1. Resume or professional profile.
2. Short introduction describing relevant experience.
3. Examples of personally closed deals, including role, approximate value, and contribution.
4. Evidence of practical GoHighLevel experience.
5. Relevant marketing portfolio or work samples.
6. Earliest available start date.
7. Confirmation of acceptance of the hourly rate and schedule.
8. Languages spoken and proficiency levels.

Redact confidential client information. Do not submit passwords or private customer data.

Selection Process

Shortlisted candidates will participate in a structured interview covering content production, GoHighLevel, sales experience, English communication, office-suite proficiency, additional languages where relevant, availability, and evidence of previous work and personally closed deals.

Performance Management

Performance will be reviewed through regular check-ins and a weekly scorecard covering:

• Content packages completed and approved.
• Delivery timeliness and quality.
• CRM accuracy and follow-up completion.
• Prospecting and qualified opportunities.
• Meetings, proposals, closed customers, and revenue where available.
• Automation reliability, reporting, communication, ownership, and blocker resolution.

Targets and priorities may be reviewed as business conditions and available resources change. Material changes to working hours, compensation, or contractual obligations must be agreed through the contract process.

Confidentiality, Data Security, and Compliance

Protect company, client, prospect, and customer information. Use authorized accounts and tools, follow applicable laws and platform policies, and never disclose confidential information to unauthorized parties or upload it to unapproved AI services. Use approved claims and commercial terms only. Report suspected data incidents promptly.

Work-product ownership, confidentiality, account access, and return or deletion of company information will be governed by the freelance agreement and applicable law.

Core Competencies

Content creation; CRM and automation; sales and lead generation; B2B digital marketing; SEO/GEO; Canva, WordPress, and AI tools; Microsoft Office; analytics and reporting; communication; organization; confidentiality; and independent execution.

eXpand AD welcomes applicants of all backgrounds.