Growth Marketing Specialist - CS0812

📌 Job Description: Growth Marketing Specialist – CS0812

📍 Location: Remote – Must work Eastern Time hours

📄 Contract Type: Full-Time

💰 Compensation: $1,500 – $1,700 USD per month (depending on experience)

🕒 Working Hours: Monday to Friday, 9:00 AM – 6:00 PM EST

About the Client:

A technology-forward financial services firm focused on credit education and dispute tracking. They use cutting-edge tools to streamline the credit repair journey for both B2B and B2C clients — and they're looking for a high-ownership professional to build, optimize, and scale their internal automation ecosystem.

About the Role:

We're looking for an experienced Growth Marketing Specialist to own our lead generation engine end-to-end—from Meta ads and paid search to funnel building, search optimization, CRM automation, and outbound prospecting. This is a hands-on, execution-focused role for someone who can take direct ownership of multiple channels with minimal oversight.

This role replaces functions previously handled by outside contractors. You will be taking full-time, direct ownership of activities we’ve been running through agency partners, making this a true "build-and-own" position rather than a support seat.

Key Responsibilities

• Meta Ads (Primary Focus): Set up, launch, and manage Meta (Facebook/Instagram) ad campaigns end-to-end, including audience targeting, creative rotation, budget allocation, and ongoing performance optimization.
• Paid Search & Search Optimization: Oversee Google Ads campaigns while building strategies for SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to drive organic visibility and high-intent inbound traffic.
• Funnel & Automation Execution: Build and optimize marketing funnels (landing pages, opt-ins, nurture sequences) and leverage platforms like GoHighLevel (GHL) to create automated workflows, pipelines, and campaigns.
• Outbound Prospecting & LinkedIn: Utilize Apollo for outbound list building and sequence management; execute LinkedIn marketing strategies (paid and/or organic) to generate inbound interest.
• Channel Partners & Outreach: Support partner/referral program outreach and track SMS/texting outreach campaigns (working alongside our external vendor).
• Analytics & Optimization: Monitor core performance metrics (CPL, conversion rates, funnel drop-off, search rankings) and continuously test creative, copy, and targeting across all active channels.

Required Skills & Qualifications

• 3+ years of dedicated, hands-on Meta Ads Manager experience (specifically within the last 3 years to ensure current, relevant expertise in the platform).
• 3–5 years total experience in growth, performance, or digital marketing.
• Paid Search & SEO Expertise: Hands-on experience with Google Ads, search engine optimization (SEO), and an understanding of answer engine optimization (AEO).
• Funnel Building: Proven ability to design, launch, and convert landing pages and email/SMS nurture sequences.
• Work Schedule: Ability to work full-time during US Eastern Standard Time (EST) hours.
• Self-Directed: Comfortable taking full ownership of multiple channels with minimal hand-holding.

Nice-to-Have Skills

• Working knowledge of GoHighLevel (GHL) for pipeline management and automated workflows.
• Experience with Apollo for outbound list prospecting and email sequencing.
• Experience running or scaling partner/referral programs.

📣 How to Apply:

Our recruitment process is designed to ensure the right fit for you and our team. Here's what to expect:

• Complete the application form: https://airtable.com/appOWPxckxVIjvMdu/pagy70vUZTFTvcYsD/form
• Screening interview with our recruitment team
• Interview with the client
• Final decision – some candidates may have a second client interview before an offer is made
• We're looking forward to learning more about you! 🎨