Location: Remote / Nigeria
Type: Full-time / Contract initially
Compensation: Negotiable + performance incentives
About Padisquare
Padisquare is building a trusted social-commerce marketplace for Nigeria.
We are creating a platform where people can discover products, connect with verified vendors, request products they are looking for, and transact with greater trust and security.
We're at an early stage, and we're looking for someone exceptional to help us figure out how to turn Padisquare from a product into a real marketplace with strong network effects.
This isn't a traditional corporate business-development role.
We need someone who enjoys ambiguity, experimentation, growth, strategy and execution.
The Role
As our Growth & Marketplace Strategy Lead, you'll work directly with the founder to define and execute Padisquare's growth strategy.
You'll help answer questions like:
- Who should Padisquare serve first?
- Which product category should we dominate?
- Which features should we prioritize?
- Which features should we remove or deprioritize?
- How do we acquire our first 10,000 active users?
- How do we recruit high-quality vendors?
- How do we create marketplace liquidity?
- How do we create buyer → vendor network effects?
- How do we make users come back?
- What should Padisquare's business model ultimately look like?
You won't just create strategies.
You'll be expected to execute them.
What You'll Own
1. Marketplace Growth
Develop strategies to grow both sides of the marketplace:
Buyers ↔ Vendors
You will be responsible for experiments that increase:
- Active buyers
- Active vendors
- Product listings
- Product requests
- Vendor responses
- Transactions
- GMV
- Repeat purchases
2. Vendor Acquisition
Build and execute a repeatable vendor acquisition strategy.
This could involve:
- Direct outreach
- Vendor communities
- Partnerships
- Influencers
- Campus communities
- Social media
- Existing business networks
- Referral programs
- Offline activations
3. User Acquisition
Develop strategies for acquiring users without relying entirely on paid advertising.
We want someone who understands:
Growth loops > advertising alone.
4. Marketplace Liquidity
One of your most important responsibilities will be ensuring that when a buyer comes to Padisquare, something happens.
For example:
Buyer posts request → vendors respond → buyer purchases.
You will develop systems and processes to make this happen consistently.
5. Product Strategy
Work closely with the founder and engineering team to determine:
Build → Test → Measure → Keep/Kill
You will help prioritize features based on:
- Customer value
- Growth potential
- Network effects
- Revenue potential
- Retention
- Strategic differentiation
6. Partnerships
Identify and negotiate partnerships with:
- Influencers
- Content creators
- Vendor communities
- Student communities
- Businesses
- Logistics companies
- Payment providers
- Other strategic partners
What We're Looking For
We're looking for someone who is:
Highly entrepreneurial
You don't wait for instructions.
You see a problem and figure out how to solve it.
Data-driven
You should be comfortable looking at:
- Conversion rates
- CAC
- Retention
- GMV
- Activation
- Marketplace liquidity
- Vendor activity
- Cohort behaviour
and turning those numbers into decisions.
Customer obsessed
You should be willing to speak to customers every week.
We don't want someone who develops strategies from a PowerPoint presentation.
We want someone who understands the actual Nigerian consumer and vendor.
Commercially minded
You should understand how marketplaces make money and how to build sustainable unit economics.
Excellent communicator
You'll communicate directly with the founder, vendors, partners and customers.
Bonus Points
You have experience with:
- Marketplace startups
- Social commerce
- E-commerce
- Fintech
- Consumer apps
- Nigerian startups
- Growth marketing
- Community building
- Vendor acquisition
- Product management
- Startup strategy
Experience building a product from 0 → 1 is highly valuable.
Your First 90 Days
We expect you to accomplish something like:
First 30 days
Understand:
- Padisquare
- Customers
- Vendors
- Competition
- Existing product
- Current metrics
Conduct customer/vendor interviews and present a Padisquare Growth & Marketplace Strategy.
Days 31–60
Launch and test growth experiments.
Recruit vendors.
Acquire users.
Test product-market hypotheses.
Identify the strongest growth channel.
Days 61–90
Build a repeatable acquisition engine.
Establish marketplace growth KPIs.
Improve buyer/vendor activation.
Increase transactions.
Present a roadmap for scaling Padisquare toward its next major milestone.
The Ideal Candidate
We don't necessarily care about your degree.
We care about whether you can answer:
"Here is a marketplace with 10 vendors and 70 active users. What would you do to get it to 1,000 vendors, 10,000 active users and meaningful GMV?"
And then actually execute the plan.
Application
Please send the following to padisquare@gmail.com with subject "#hiring - Your Fullname":
- Your CV/LinkedIn
- A short description of your experience
- One example of a growth problem you solved
- What would you do if you joined Padisquare tomorrow?
- Your expected compensation
Bonus: Submit a 1–2 page strategy explaining how you would grow Padisquare from its current stage to its first 10,000 active users.