Job Description: Growth / Marketing Co-Founder
Company Description
Carlier is an emerging company focused on building and scaling innovative products with a strong emphasis on sustainable growth and customer value. Headquartered in Hong Kong, the organization is in an early stage, offering team members the opportunity to shape core strategies, brand positioning, and market entry plans. Carlier promotes a collaborative, data-informed culture where experimentation, rapid iteration, and execution are highly valued. Joining Carlier means working closely with the founding team as a Co-Founder to define the company’s direction and build the foundation for long-term success.
Role Description
As the Growth / Marketing Co-Founder at Carlier, you will lead the design and execution of the company’s growth strategy across marketing, sales, and customer acquisition channels. This is an equity-based Co-Founder role, not a standard payroll/employee position, and is open to direct investment and co-investor participation.
You will be responsible for defining target segments, conducting market and competitor research, and developing a clear value proposition and messaging framework. Daily tasks include planning and running campaigns, testing new channels, optimizing funnels, tracking performance metrics, and refining strategies based on data. You will collaborate closely with product and operations to ensure marketing efforts align with user needs and business objectives, while remaining actively involved in sales conversations, partnerships, and brand-building initiatives. This is a full-time, fully remote role, requiring a self-driven, hands-on, entrepreneurial mindset and the commitment of a business partner.
Co-Founder Structure & Location
Role Type: Co-Founder / Equity Partner (Non-payroll / Equity-driven)
Location: Remote (Global / Flexible timezone alignment)
Investment Opportunity: Open to capital investment and equity co-funding arrangements for candidates seeking to invest directly in Carlier’s growth trajectory alongside the founder.
Qualifications
Analytical Capability: Strong analytical skills with the ability to interpret data, identify patterns, and use insights to inform growth and marketing decisions.
Communication: Excellent communication skills, including clear written and verbal communication and the ability to present ideas effectively across distributed teams and to potential investors.
Sales & Revenue Generation: Proven experience in sales, with confidence in lead generation, conversion, pipeline management, and strategic relationship building.
Marketing Expertise: End-to-end marketing expertise, including campaign planning, channel testing, brand positioning, and performance tracking.
Market Research: Research skills to conduct market analysis, customer discovery, and competitor benchmarking.
Remote Autonomy: Proven ability to work autonomously in a distributed team environment and drive initiatives forward across global channels.
Technical Aptitude: Comfort with digital tools, remote collaboration software, and analytics platforms; hands-on experience with growth experimentation, A/B testing, and funnel optimization tools.

Growth/Marketing Co-Founder

Growth/Marketing Co-Founder

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