GRWM Creator & Content Lead

See something that should exist? Build it. See a better way? Do it. At Terrific , every role directly impacts how we grow -from product to revenue to customer experience. We’re building the next generation of social commerce through live shopping, creator content, real-time data, and AI. Now, we're building GRWM : a creator-led shopping experience built around one of the most powerful formats on social media - Get Ready With Me. The Opportunity GRWM Creator & Content Lead LATAM · Remote · Creator Strategy · Influencer Management · Social Content Fluent in Spanish and English required People don't discover fashion and beauty through traditional ads anymore. They discover them through people. Through creators they follow, routines they want to recreate, products they see in action, and content that feels entertaining before it ever feels like shopping. GRWM is built around that behavior. We're looking for someone to build and manage the creator and content engine behind it - from finding the right influencers and building relationships to developing the formats, playbooks, and campaigns that make GRWM content worth watching. You'll help define what great GRWM content looks like, and build the system that allows us to create more of it. What You'll Own Sourcing and recruiting creators and influencers across LATAM. Building and maintaining a strong GRWM creator community. The social content strategy for GRWM. Creator briefs, concepts, hooks, scripts, and storytelling frameworks. A library of repeatable GRWM formats, creative playbooks, and content ideas. Editorial planning and content calendars. Managing creator campaigns from concept through execution. Identifying emerging creators, trends, products, and formats before they become obvious. Turning successful content into repeatable best practices. Working with Terrific's product and commercial teams to bring creator insights into the GRWM experience. Developing signature campaigns and creator moments that showcase what's possible. Who You Are You live and breathe creator culture. You know what's happening across TikTok, Instagram, YouTube, and the wider LATAM creator ecosystem—and you're usually early to what's coming next. You understand why one GRWM gets 3,000 views and another gets 3 million. You know how to find great creators, reach out to them, build relationships, and brief them without killing what makes their content great. You're equally comfortable DMing a creator, building a content calendar, writing a hook, reviewing a video, and figuring out why something performed. You have strong creative instincts, but you care just as much about performance. You're creative, organized, fast, resourceful, culturally plugged-in, and AI-native. And you'd rather build something from scratch than maintain a system someone else created. What Success Looks Like A strong and growing network of GRWM creators across LATAM. A complete library of creative playbooks, formats, briefs, and templates. Hundreds of reusable content ideas and creator concepts. A consistent pipeline of high-quality social content. Creator campaigns that drive engagement, traffic, discovery, and shopping. A clear understanding of what performs—and a system for turning those learnings into better content. A recognizable GRWM voice, style, and creator community. Creative formats and best practices that become embedded into the GRWM product. Why This Role is Different Most influencer roles are about managing campaigns. Most social roles are about managing channels. This role is about building the engine behind both. You'll find the creators, build the relationships, shape the content, run the social presence, and create the methodology that makes GRWM scalable. You won't just coordinate influencers. You won't just make posts. You'll help define what the next generation of creator-led shopping looks like. Required: Deep experience in at least one of Terrific’s three commercial pillars — eCommerce, Marketing, or Media — and enough fluency across the other two to contribute credibly from day 1. Terrific operates as a global company, and English is our primary business language. As such, all roles require fluency in written and spoken English. Be part of the change that’s quietly reshaping how people discover and buy online. Passionate about social media and e-commerce? Come build what’s next at Terrific. Please note: We review every application carefully. While we may not be able to respond to everyone, we will reach out to candidates whose experience aligns with what we’re building.