GTM Associate (Remote)

The Role We're hiring a GTM associate to own Faction's top-of-funnel outbound execution. This is a hands-on execution role. You'll work inside a semi-defined process, coordinate daily with our sales team, and be measured on throughput, accuracy, and follow-through. The core workflow: identify target accounts → build persona lists in Sales Navigator → personalize and launch Lemlist campaigns → monitor and flag replies for handoff. We're currently sending ~175 - 200 outbound messages per week. The goal is 600+. What You'll Do ● Build target persona lists in LinkedIn Sales Navigator based on ICP criteria and buyer/champion personas provided by the team ● Create, personalize, and launch outbound sequences in Lemlist using email and LinkedIn ● Draft personalized follow-up messages using provided frameworks, with increasing autonomy over time as you learn our voice and positioning ● Run daily check-ins with the Faction sales team to review progress, align on priorities, and flag anything that needs attention ● Monitor campaign performance daily (connections, replies, open rate) and flag actionable items, trends, and improvements ● Hand off positive responses to the sales team within the same business day, with full context ● Keep the team on track with lead follow-ups so no prospect falls through the cracks ● Maintain accurate lead statuses in Attio as campaigns progress Qualifications Nice to Have Experience as an SDR, BDR, or outbound execution role Hands-on experience with LinkedIn Sales Navigator: building lists, filtering by title, industry, company size, and buying signals Experience running campaigns in Lemlist or a comparable sequencing platform (Outreach, Salesloft, Apollo) Strong written communication skills. You take grammar, spelling, and tone seriously Understanding of outbound copywriting, sequencing logic, and how to personalize at scale without sounding generic Self-managed and reliable. This is a remote role with clear weekly output expectations Prefrences ● Experience with Attio or similar CRM tools ● Familiarity with Clay or data enrichment workflows ● Background in B2B SaaS sales; industrial distribution or manufacturing experience a plus ● Prior experience on a lean startup or early-stage GTM team