GTM Marketing Lead — Product Marketing & Demand Generation

Job Description GTM Marketing Lead — Product Marketing & Demand Generation Company: ZenduIT / GoFleet / GoZen Intelligence Function: Marketing, GTM, Product Marketing, Demand Generation Role Type: Senior Hands-on Builder Location: Onsite / Hybrid (2 days remote) Build the GTM Motion for AI Fleet Intelligence At ZenduIT / GoFleet, we are building GoZen Intelligence — an AI fleet intelligence platform helping fleets move beyond dashboards into actionable insights, coaching, recommendations, and measurable operational outcomes. We are looking for a GTM Marketing Lead to help turn our product story into a repeatable commercial motion across direct sales and partner channels. About the Role This is a senior, hands-on GTM role focused on: Product positioning Demand generation Sales enablement Partner marketing Proof-led storytelling You will work closely with Sales, Product, Customer Success, and Leadership to convert customer pain points, product capabilities, and pilot results into: Landing pages Campaigns Sales assets Case studies Partner materials Pipeline-generating initiatives This is not a brand-only or content-calendar role. We want someone who enjoys experimentation, AI-assisted execution, and solving real B2B GTM challenges. Why This Role Matters Fleet technology is evolving from tracking and dashboards to intelligence, action, coaching, and operational proof. GoZen Intelligence is built around: Provider-agnostic intelligence across devices and systems Outcome-focused value like time savings, coaching completion, issue detection, and measurable business impact Your role is to make that value clear, credible, and scalable. What You Will Do 1. Build the GoZen Intelligence Story Create clear ICP-specific positioning and messaging for: Safety managers Operations leaders Executives Sales and channel partners Translate complex capabilities into simple business outcomes. 2. Turn Customer Proof into Demand Capture and convert customer success stories into: Case studies Landing pages Demo scripts Webinars Sales decks Outbound campaigns We value proof-driven marketing over generic AI messaging. 3. Run Demand Generation Experiments Design and test: Email campaigns Paid messaging Landing pages Webinar themes Lead magnets A/B testing strategies Focus on conversion, pipeline, and learning — not vanity metrics. 4. Enable Sales & Partners Create practical sales and partner assets including: Discovery questions Demo narratives ROI sheets Objection handling Partner kits Co-branded campaigns The goal is to make the product easier to sell and scale. 5. Use AI to Move Faster We are looking for someone AI-native who actively uses AI for: Research Campaign creation Sales enablement Workflow automation Content repurposing Competitive analysis Bring your own workflows, tools, and experimentation mindset. What Success Looks Like in 90 Days Within your first 90 days, we expect: Clear ICP messaging Proof-led landing pages Sales-ready pilot assets Tested outbound campaigns Demo enablement assets Partner demo kit v1 A/B testing cadence Marketing performance tracking Recommendations on scalable segments and campaigns You May Be a Fit If You Have experience in B2B SaaS, AI, fleet, IoT, logistics, telematics, or complex B2B technology Can write strong copy and positioning Understand both product marketing and demand generation Work closely with sales and revenue teams Think in experiments and measurable outcomes Use AI daily to accelerate execution Can simplify technical concepts for business buyers Are comfortable building in ambiguity Fleet experience is helpful but not mandatory. What This Role Is Not This is not: A pure content role An agency coordination role A brand-awareness-only position A low-accountability marketing role This role is about building the commercial engine behind the product. Experience We Value Strong candidates may have experience in: Product marketing Demand generation Revenue marketing GTM strategy Sales enablement Partner marketing B2B SaaS launches AI-assisted marketing workflows CRM and marketing automation Analytics and attribution How We Evaluate Candidates We value demonstrated capability over titles. We look for people who can: Build from ambiguity Write clearly Use AI practically Work close to revenue Create assets sales actually use Move fast while maintaining quality Explain complex ideas simply Candidates may complete a short practical GTM exercise during the process. Why Join Now This is an opportunity to help shape the GTM motion for an emerging AI fleet intelligence platform during a major shift in fleet technology. You will help define how GoZen Intelligence is positioned, proven, sold, and scaled. If you enjoy connecting product, AI, customers, sales, proof, and revenue into one GTM system — this role is for you. Benefits Compensation Range (GTA Benchmark) 2–4 years: CAD 80K–105K 5–7 years: CAD 110K–145K+ Compensation will depend on experience, SaaS/GTM exposure, AI expertise, and demonstrated capability. How We Evaluate Candidates We value demonstrated capability over titles. We look for people who can: Build from ambiguity Write clearly Use AI practically Work close to revenue Create assets sales actually use Move fast while maintaining quality Explain complex ideas simply Candidates may complete a short practical GTM exercise during the process. AI & Diversity Statement At ZenduIT / GoFleet, we believe AI should empower people, not replace curiosity, creativity, and collaboration. We value diverse perspectives, inclusive thinking, and practical problem-solvers from all backgrounds. We are proud to be an equal opportunity employer committed to building an inclusive workplace for everyone.