📺Head of Advertorial Marketing (Native) EHNA011
Own & Scale Native Acquisition for a Fast-Growing Pet Wellness Brand
Location: Remote
Reporting To: CMO
Department: Marketing
🚀 About The Role
We're a rapidly growing direct-to-consumer pet wellness brand investing heavily in customer acquisition and looking to unlock native advertising as our next major growth channel.
We're looking for a commercially-minded Head of Native Advertising/Senior Copywriter to build and scale native from the ground up.
This is not a campaign management role.
This is not a content production role.
This is not a "launch some campaigns and report back" role.
This is a channel ownership role.
You'll be responsible for turning native advertising into a profitable, scalable customer acquisition engine for our pet wellness portfolio.
You'll own everything from strategy and copywriting to funnel development, media buying, optimization, and eventually team building.
You'll start with a blank slate.
No established native department.
No proven native playbook.
No existing team.
Your job is to build all three.
The objective is simple:
📈 Build a profitable native acquisition channel
📈 Scale customer acquisition while maintaining target economics
📈 Create repeatable systems that compound over time
Everything else is a vehicle to achieve those outcomes.
You'll have:
✅ Executive support and buy-in to test aggressively
✅ Direct access to leadership and decision-makers
✅ Creative and design support when required
✅ The autonomy to build the channel your way
✅ The opportunity to create an entirely new growth engine for the business
About The Company
We are a fast-growing direct-to-consumer pet wellness company focused on improving the health, longevity, and quality of life of pets through high-quality products and exceptional customer experiences.
Our growth has been built through disciplined direct-response marketing, aggressive testing, and a relentless focus on performance.
We believe channels win when talented operators own outcomes—not when committees manage tasks.
Today, we operate multiple pet wellness brands and continue to invest heavily in customer acquisition, giving us the data, resources, and testing velocity required to build new growth channels.
Native advertising represents one of our biggest growth opportunities.
We're looking for someone who understands how to combine direct-response psychology, funnel strategy, media buying, and commercial thinking to turn native into a meaningful revenue channel for the business.
We move fast.
We test aggressively.
We make decisions based on performance, not opinions.
This is a high-impact leadership role with significant ownership and influence over the future growth of the company.
🎯 What Success Looks Like
The Standard We Care About
Winning in this role is one thing:
Native becomes a profitable, scalable acquisition channel under your ownership.
Everything else is a process.
The numbers are the verdict.
You'll primarily be measured on:
First 30 Days: Strategy Built & Campaigns Live
✅ Complete a deep audit of the pet wellness market, competitors, native funnels, advertorials, and acquisition opportunities
✅ Identify the highest-leverage customer angles, hooks, offers, and funnel opportunities
✅ Build the native acquisition strategy and testing roadmap
✅ Establish reporting, tracking, and decision-making frameworks
✅ Create and launch the first wave of native campaigns, advertorials, pre-landers, and funnels
✅ Develop clear hypotheses for what is being tested and why
✅ Build strong working relationships with leadership and key marketing stakeholders
Outcome: Full strategy + first campaigns live
By Day 60: Profitability & Iteration
✅ Multiple campaigns actively running across native platforms
✅ Winning and losing angles clearly identified
✅ At least one campaign, funnel, or offer demonstrating profitable economics or a clear path to profitability
✅ CPA, ROAS, and funnel metrics being actively improved through iteration
✅ Consistent testing cadence established across copy, funnels, targeting, and placements
✅ Funnel learnings actively influencing future campaign decisions
✅ Budget increasingly concentrated toward the highest-performing opportunities
Outcome: Profitable + iteration
By Day 90: Department Running & Scaling
✅ Profitable campaigns identified and actively scaling
✅ Native operating through documented systems, SOPs, and reporting processes
✅ Repeatable framework established for testing, launching, optimizing, and scaling campaigns
✅ Clear understanding of winning customer angles, funnel structures, traffic sources, and platform opportunities
✅ Hiring roadmap and departmental infrastructure established
✅ Native function capable of supporting additional team members and increased spend
✅ Defined 6–12 month roadmap for scaling native into a significant acquisition channel
Outcome: Full department running
💼 What You'll Own
Native Strategy & Channel Growth
Copy & Funnel Development
In the early stages, you'll be hands-on.
You'll write:
You'll build a growing library of:
This role requires a strong direct-response copywriter who understands how native traffic thinks and behaves.
Media Buying & Optimization
As the channel grows, you'll eventually hire and manage dedicated native buying resources.
Performance Analysis & Decision-Making
Strong operators don't blame platforms.
They identify the mechanism behind performance and act accordingly.
Team Building & Infrastructure
As native scales, you'll:
Cross-Functional Collaboration
Work closely with:
Native operates independently, but the insights generated should strengthen the entire marketing organisation.
Compliance & Brand Standards
A campaign that scales but creates compliance issues is not considered a win.
✅ Ideal Candidate
We're looking for someone with:
Experience in one or more of the following is highly desirable:
You understand that native has its own psychology, economics, and customer journey—and you've successfully operated within that environment before.
📌 Who Thrives Here
You'll thrive if you:
🚫 Who Will Struggle Here
This role is not a fit if you:
🚫 What This Role Does NOT Own
You'll influence these areas through insights, but your focus is making native a profitable acquisition channel.
📊 Core Metrics
Primary Metrics:
Secondary Metrics:
💰 Compensation
🔹$3,000–$5,000/month, based on experience and demonstrated ability to lead with autonomy and accountability.
Performance incentives tied directly to channel success and commercial outcomes.
Additional details will be shared during the interview process.
Apply Now
If you've successfully built, scaled, and owned native acquisition channels—and can demonstrate a track record of turning native traffic into profitable growth—we'd love to hear from you.
👉 Apply Here: https://forms.gle/VW2xTcij8ZMbFk7i7
We're not hiring someone to run campaigns.
We're hiring the person responsible for making native a profitable growth engine for our pet wellness brands.
Please note: Due to the volume of applications received, only shortlisted candidates will be contacted.
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