Head of Analytics & Insights

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Head of Analytics & Insights

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.

We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

We’re looking for a Head of Analytics & Insights to join our Betting and iCasino Digital Channels leadership team and elevate data-driven decision-making across our digital ecosystem. In this role, you’ll lead the integration of end-to-end experience, behavioral, and digital performance insights to deliver deep, actionable intelligence that shapes product, design, and business strategy across our digital channels. You’ll inspire and empower a team of professionals, fostering a culture of experimentation, evidence-based decision-making, and continuous learning — ensuring every player experience is insight-driven, discoverable, and aligned with Best-in-Class iGaming standards, while driving responsible growth and innovation.

This position is permanent and full-time. Our headquarters are located in Helsinki, Finland but the position can be located in Helsinki, Sweden or Malta. We work flexibly in a hybrid model.

Key Responsibilities

• Lead the integration of end-to-end experience, digital, and behavioral performance insights to inform product, design, and business decisions across digital channels.
• Lead Digital Analytics, Personalization, Automation & Reporting, UX Research, and CX Analysis across digital channels.
• Oversee team operations, governance, and budgeting, and develop frameworks and processes that enable efficient resource allocation, clear prioritization, and measurable business impact.
• Lead and develop a team of professionals, fostering collaboration, growth, and high performance.
• Ensure insights are timely, accessible, and aligned with Best-in-Class iGaming standards across the product lifecycle.
• Work closely with the central data team to ensure the end to end delivery of data and analytics need by the business.
• Ensure clear gathering, documentation, and communication of KPIs, performance metrics, and personalization requirements.
• Shape the vision for iGaming analytics and insights, advancing reporting and automation capabilities to improve efficiency and support timely, evidence-based business decisions.
• Establish experimentation frameworks and a culture of learning and evidence-based decision-making to drive faster, validated iterations.

Qualifications and Experience

• 5+ years leadership experience in large-scale consumer-facing organizations.
• 8+ years in analytics, insights, UX research, or CX research roles
• Skilled in quantitative and qualitative research, digital analytics, and CX strategy.
• Strong operational governance experience and ability to scale insights functions.
• Highly experienced in working across digital channels, including native iOS and Android apps, mobile web, and desktop.
• Proven experience in the iGaming industry is highly valued
• Master’s or Bachelor’s degree in Data Analytics, Data Science, HCI, or related field.
  

We offer you

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
• Excellent employee benefits. You can read more about us and our benefits from here.
  

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Interested? Awesome! Please send your application no later than 27.10.2026. We are excited to hear from you!

If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at firstname.lastname@veikkaus.fi.

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.