Head of Black-Hat SEO for iGaming

Head of Black-Hat SEO

Location: Fully remote
Reports to: CEO
Base salary: US$68,000–120,000 gross annually, depending on experience
Incentive: Profit share
Current operating budget: US$30,000–80,000 per month

Company presentation

An international iGaming affiliate business develops and scales SEO-driven websites, monetising organic traffic through casino and betting operator partnerships.

Its current markets include Poland and Hungary, with plans to expand across additional Tier 1 and Tier 2 markets. The business operates with a lean team and a highly automated approach, using expired domains, parasite SEO, one-page websites, rapid migrations and gray/black-hat methods.

Role overview

The company is seeking a senior hands-on SEO operator to launch and grow a new black-hat SEO business unit.

Reporting directly to the CEO, the Head of Black-Hat SEO will own execution, budget allocation and P&L. Initially, this is predominantly an individual contributor role with substantial use of AI and automation. A small team may be built later as the unit develops.

Key responsibilities include:

• Co-design the unit’s growth strategy with the CEO and execute it personally.

• Manage the current monthly budget of US$30,000–80,000 across domains, content and tooling.

• Build an AI-supported roadmap for launching and developing hundreds of websites per month.

• Execute link-building strategies and manage domains, redirects, migrations and testing.

• Identify and test opportunities across multiple GEOs.

• Track costs, rankings, traffic, FTDs, revenue and overall unit performance.

• Scale approaches that demonstrate positive commercial results.

• Document processes and establish an operating model that can support a small team over time.

The supplied brief targets initial FTDs within 10–20 days and profitability within 4–5 months. Measurement definitions and milestones will need to be agreed.

Requirements

• A proven track record in competitive black-hat SEO environments.

• Deep practical experience with domain auctions, drop-catching and expired-domain analysis.

• Experience operating website networks at scale, including footprint hygiene across registrars, hosting and DNS.

• Hands-on capability in domains, redirects, migrations, outreach and experimentation.

• Ability to use AI and automation to increase execution capacity.

• Strong commercial judgement, including budget management, ROI analysis and traffic monetisation.

• An entrepreneurial approach, autonomy and ownership of business outcomes.

• Fast, disciplined decision-making, supported by clear reporting and documentation.

Company offers

• Fully remote working.

• US$68,000–120,000 gross annual base salary, depending on experience.

• Profit share once the unit is profitable; detailed terms to be agreed.

• Direct collaboration with the CEO.

• Ownership of execution, budget allocation and unit P&L.

• A current operating budget of US$30,000–80,000 per month, with potential for further growth.

• A predominantly hands-on role with substantial autonomy, AI and automation.

• The opportunity to build a small team over time.