Head of Brand Experience - Maternity Leave Contract

Key Responsibilities

• Own the annual brand-experience strategy and activation roadmap across BINGE, Kayo Sports and DAZN Australia.
• Lead end-to-end delivery of premium experiences—from insight, strategy and creative concept through to production, execution, measurement and optimisation.
• Set the creative and experiential direction for activations involving brands, content, talent, sport and entertainment properties.
• Lead major external, stakeholder and partner events, including the Foxtel Media Upfront, Winter Codes at Parliament House and national end-of-year events.
• Create integrated activations across earned, owned, paid, social, PR, content and partner channels to drive awareness, engagement, media impact and commercial outcomes.
• Develop compelling brand experiences for external partners through Foxtel Media Partnerships, balancing mutual value with brand integrity and audience trust.
• Build and manage high-performing relationships with agencies, production partners, venues, suppliers, talent, creators and influencers.
• Oversee budgets, business cases, procurement, contracts, governance and risk management.
• Establish scalable frameworks and best-practice ways of working that raise the quality and consistency of experiential activity across the portfolio.
• Define and evaluate success across brand impact, audience engagement, earned media, social amplification, stakeholder value and commercial outcomes.
• Influence and align senior stakeholders across Communications, Marketing, Brand, Content, Sales, Partnerships, Commercial, Legal and Finance.

About your experience

• Demonstrated experience leading multiple complex projects from strategy through to delivery.
• Strong experience in integrated communications and 360-degree marketing, spanning earned, owned and paid channels.
• A proven ability to develop distinctive, culturally relevant brand experiences that drive visibility, engagement and conversation.
• Excellent creative, written and verbal communication skills, with the ability to turn ideas into compelling briefs, plans and outcomes.
• Strong commercial acumen and experience managing budgets, suppliers, contracts and business cases.
• Exceptional organisation, accountability and attention to detail in fast-paced environments.
• Sound judgement and confidence navigating complex or ambiguous situations.
• The ability to work autonomously while bringing diverse teams and stakeholders together.
• A collaborative leadership style that coaches others, raises standards and creates alignment.

• Experience in influencer and talent engagement, including strategy, identification, relationship management and optimisation.
• Experience working in entertainment, sport, media, streaming or adjacent industries.
• An established network across Australian talent, creators, agencies, suppliers or industry partners.
• A strong instinct for creating highly shareable moments that build audience connection and brand relevance.

Life at Foxtel Group

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
• Free & discounted products including Foxtel, Foxtel Broadband, Kayo Sports and BINGE
• Special days away from work for Birthday, Cultural & Volunteer Leave
• VIP Experiences: Free tickets to sporting events, red carpet premieres, advance screenings, and behind-the-scenes tours.
• Access to our holistic Fox Fit wellbeing program
• Company-wide meeting-free lunch hours and Friday afternoons