Head of Brand Strategy

Company Description

The Female Leadership Society (FLS) is Switzerland’s first community dedicated to empowering the next generation of female MBA leaders through mentorship and intergenerational exchange. FLS connects ambitious talent with experienced executives to create space for learning, growth, and confident career transitions. Built on the pillars of education, community, and well-being, FLS supports sustainable and balanced leadership across industries. With a holistic focus on emerging sectors, mobility, new leadership models, and modern ways of working, the community enables women to help shape the future of leadership from the ground up. By joining FLS, individuals become part of a growing network of people committed to advancing inclusive leadership in Switzerland and beyond.

Role Description

The Head of Social Media is a volunteer role, responsible for leading and executing FLS’s social media strategy across all relevant platforms to strengthen brand visibility and community engagement. This part-time hybrid role is based in Switzerland, with a combination of on-site collaboration and work-from-home flexibility. Day-to-day responsibilities include planning and scheduling content, creating and curating posts aligned with FLS’s mission, and monitoring performance metrics to optimize reach and impact. The role involves coordinating campaigns, engaging with the community through comments and messages, and maintaining consistent messaging in partnership with communications and events teams. The Head of Social Media will also identify trends, manage relationships with media and partners where relevant, and ensure that all digital communications reflect FLS’s values and commitment to inclusive, gender-neutral leadership.

Qualifications

• Ability to develop, budget and implement comprehensive Media Strategy and Media Planning to support FLS’s mission and campaigns.
• Strong Social Media Marketing skills, including platform management, content optimization, and analytics-driven decision making.
• Excellent Communication and Public Relations skills to represent FLS professionally and foster positive stakeholder relationships.
• Experience creating engaging content tailored to diverse audiences, with strong writing and visual storytelling capabilities.
• Proven ability to build and nurture online communities, especially within leadership, education, or non-profit ecosystems.
• Comfort working in a hybrid setup in Switzerland, with strong self-management, reliability, and collaboration skills.
• Familiarity with prompting and tools for social media scheduling, analytics, and basic design (e.g., Canva, Calude, Meta Business Suite) is beneficial.
• 10 years in marketing, leading teams, communications, or social media roles; background in leadership, education, or impact-focused organizations is an advantage.

Commitment

Min. 1 year

Contact

lucia@swissfls.ch