Head of Commercial & Growth

Job Title: Head of Commercial & Growth

Location: Lagos, Nigeria (Hybrid / Remote options available)

Job Type: Full-Time

Department: Commercial / Growth

Reports To: Chief Executive Officer / Founders

Role Overview

This is a full-stack growth leadership role perfect for an agile startup operator. You’ll take charge of the entire commercial engine, from crafting impactful GTM campaigns and building B2B school partnership funnels to running digital performance marketing and leading a high-performing sales team.

By collaborating closely with the founding team, you'll transform the product vision into a leading position in the market.

Main Duties

1. Brand Strategy & GTM Leadership

• Brand Development: Define and position company’s value proposition across parents, secondary school principals, and students.
• Go-To-Market Execution: Plan and execute data-driven GTM campaigns to build brand momentum ahead of and during product launch.
• Content Strategy: Oversee digital content strategy, ensuring messaging directly addresses academic success and exam readiness for Nigerian parents and students.

2. Sales Leadership (B2B & B2C)

• B2B School Partnerships: Build and manage a structured pipeline targeting secondary schools, school owners, and educational institutions.
• B2C User Acquisition: Drive direct-to-consumer subscriber acquisition targeting parents and secondary school students via online and offline channels.
• Sales Team Management: Recruit, train, and manage a team of junior sales representatives, establishing call targets, KPIs, and closing goals.

3. Social Media & Performance Growth

• Channel Management: Oversee strategy and daily execution across Instagram, TikTok, YouTube, LinkedIn, X, and WhatsApp Communities.
• Performance Marketing: Plan, execute, and optimize paid ad campaigns (Meta Ads, Google Ads) to maintain a low CAC and drive user sign-ups.
• Community Building: Build an active, vibrant community of students, parents, and educators centered on learning achievements.

4. Product Advocacy & Execution

• Product Ambassadorship: Conduct live platform demos for school boards, administrators, and parent groups.
• Cross-Functional Alignment: Work alongside founders and product teams to align launch roadmaps with product feature updates.
• Feedback Loops: Gather feedback from sales demos and customer interactions to inform future product development.

Our Requirements

• Experience: 4+ years of full-stack commercial experience spanning marketing, sales, and digital growth (ideally in EdTech, SaaS, or high-growth African startups).
• Sales Track Record: Proven background building sales funnels, closing B2B institutional deals, and managing sales reps.
• Hands-on Execution Mindset: Ability to switch effortlessly between high-level GTM strategy and operational execution (e.g., ad copywriting, running outreach, hosting school demos).
• Nigerian Education Insight: Familiarity with the secondary school landscape, WAEC/NECO exam requirements, and parental buying dynamics.
• Digital & Performance Proficiency: Hands-on competence with Meta Business Suite, Google Analytics, CRM tools (e.g., HubSpot/Zoho), and performance metrics (CAC, ROAS, conversion funnels).
• Communication: Exceptional verbal, written, and pitch skills tailored to diverse audiences (school principals, parents, teenagers).

The Benefits

• High Impact: Build an educational solution that directly improves learning outcomes for secondary students across Nigeria.
• Leadership & Autonomy: Significant autonomy to build out the commercial function from the ground up alongside early-stage founders.
• Competitive Package: Competitive compensation.