Head of Content

Head of Content Location: Manchester & Hybrid Type: Full-Time (5 days per week) The Opportunity Are you a visionary content leader who can orchestrate complex marketing ecosystems into unified, business-winning strategies? Open Partners is looking for a Head of Content to take ultimate strategic and commercial ownership of our content ecosystem. In this role, you will lead our content capabilities as a single, high-performing solution, serving as a senior client lead and creative integrator to radically increase client discoverability across modern platforms. You will drive the crossover across four core pillars: PR, Editorial/Copywriting, Social Content Production, and On-Site Experiences. Your Role & Responsibilities You will balance commercial P&L ownership with hands-on strategic orchestration to advance Open Partners' market-leading Content product line: Commercial & Pitch Leadership: Manage the overall commercial health, revenue targets, and contract retention for the content division. You will act as the lead champion for the Content product, headlining new business pitches and crafting compelling strategic narratives for senior stakeholders. Cross-Channel Orchestration: Conceive and champion integrated, platform-agnostic campaign concepts that live fluidly across earned, owned, and paid media. Next-Gen Discoverability: Build macro content strategies optimised for traditional search layouts, Earned PR channels, and modern AI answer engines via Generative Engine Optimisation (GEO). Co-Intelligent Automation: Partner with the Head of the AI Centre of Excellence to systematically operationalise co-intelligent content workflows and turn abstract brand strategy into machine-ready prompt frameworks. Proposition Integration: Lead active working groups across Media, Creative, and Data to establish unified cause-and-effect frameworks that champion our Search and Social propositions. What Success Looks Like in 6 Months Trusted Partnerships: You have built deep, trusted client relationships and are recognized as a knowledgeable, indispensable partner. Centralised Operations: You have established a consistent operational system across all four core content pillars. Framework Embedding: You have successfully rolled out the Connected Content Strategy framework across flagship agency accounts. Co-Intelligent Workforce: Your delivery teams are working co-intelligently with a blended Human Intelligence (HI) and Artificial Intelligence (AI) workflow. What You’ll Bring Strategic Marketing Mastery: 8+ years of experience with a proven track record of senior leadership positions (ideally agency-side), demonstrating deep expertise in driving brand discoverability. Commercial Acumen: Strong financial literacy with experience acting as the guardian of commercial performance, managing divisional budgets, and protecting functional profit margins. AI Fluency & Innovation: Exceptional literacy in advanced AI-enabled copy and text variants, with the ability to design enterprise-grade prompt engines and guide distributed specialist teams. Extreme Ownership: Master-level capability to craft and deliver compelling, future-focused narratives to board-level clients while resolving structural conflicts and managing complex delivery workflows. Our Values & Mindset At Open Partners, we hire mindset first. If you do not have direct industry experience but possess a fierce growth mindset and transferable leadership skills, we want to hear from you. We hold ourselves to three standards: Smarter: Aim high, train hard, embrace next. Faster: Learn fast, adapt fast, act fast. Better: Think, say, and do what is best. Ready to elevate your creative career? Apply today! Department Creative Locations Manchester Remote status Hybrid About Open Partners Open Partners was founded in 2017 to be The Agency of Next . Designed to be constantly focussed on the future, we think ahead for our clients, quickly pivoting them to new areas of opportunity as they arise. Delivering marketing transformations for over 50 clients, Open Partners’ integrated Media, Data and Creative capabilities drive more accountable and effective returns for international performance advertisers. We strive to always be smarter, faster, and better - all the while upholding the very highest standards of commercial and operational integrity.