Head of Digital Growth

What if you could… …take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you. What You’ll Do Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations. Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don’t outsource the thinking. Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset. Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response; you bring clarity to ambiguity and make the call without waiting to be told. Scale the Future: Build demand forecasts with supply chain, launch new channels (referral, affiliate, activations), and build your team as growth warrants. What You’ll Bring Proven P&L Ownership: You have founded a brand or owned a DTC P&L with full accountability—you can read a creative brief and a contribution margin report in the same hour. Deep Platform Expertise: Expert-level Shopify knowledge and attribution mastery; you know how to build a brand when major platforms are restrictive. Strategic Agility: A bias for action in fast-paced environments where you must exercise judgment in the absence of perfect information. Regulated Category Experience: Meaningful experience in age-gated categories (CBD, hemp, alcohol) is a major advantage. Leadership through Clarity: Experience managing lean teams and agencies by setting high standards and clear expectations, not just volume of direction. The Numbers That Matter Growth: DTC Monthly Revenue vs. Target and Email List Growth. Profitability: Gross Margin % and Customer Acquisition Cost (CAC). Loyalty: Subscription Retention Rate and Referral Growth. What We Bring Medical/Dental/Vision Insurance Paid Company Holidays Paid Time Off Employee Assistance Program Complimentary Life Coach