Head of Finance

Head of Finance Head of Finance - eClarity Rewarding salary + benefits Fully Remote – UK Based Company Overview eClarity is the leading financial partner for eCommerce brands, offering fractional CFO services, accounting, and growth consultancy. We work exclusively with high-growth eCommerce businesses, helping them scale with clarity through data-driven insights, financial strategy, and operational excellence. We are now looking for a Head of Finance to provide top-tier financial leadership to our eCommerce clients. This is a strategic and hands-on client-facing role, perfect for someone looking to transition into a CFO position in a fast-growing, innovative finance business. The Role As Head of Finance, you’ll work directly with eCommerce businesses, providing them with financial strategy, forecasting, and data-driven insights. You’ll act as a trusted CFO-level advisor to clients, helping them optimize profitability, cash flow, and growth strategies. You’ll bring a mix of commercial finance, FP&A, and strategic financial insight—with a strong understanding of DTC business models, unit economics, and the key drivers of eCommerce profitability. Key Responsibilities Client Advisory & Financial Leadership Act as a Head of Finance for a portfolio of eCommerce businesses, providing strategic financial direction. Help clients understand, analyse, and optimize their financial performance, focusing on growth and profitability. Develop financial playbooks, strategies, and insights tailored to eCommerce brands. Partner with founders and operators to navigate funding, cash flow management, and investment decisions. eCommerce Financial Strategy Guide clients on DTC financial best practices, including contribution margin optimization, inventory financing, and cash flow forecasting. Build financial models, forecasts, and scenario planning tools to support client decision-making. Provide insights on key eCommerce metrics like CAC, LTV, payback periods, and breakeven ROAS. Support pricing, discounting, and profitability strategies tailored to scaling brands. Performance Reporting & Data Insights Work with clients to implement real-time financial reporting and dashboards, ensuring they have clear visibility on performance. Analyse key financial and operational data to provide actionable recommendations for growth and efficiency. Help clients track and improve profitability across different sales channels (Shopify, Amazon, marketplaces, wholesale, etc.) Funding, Capital & Cash Flow Management Advise on fundraising strategies, whether equity, debt, or alternative financing options. Support brands with working capital planning, including inventory financing and supplier terms negotiation. Optimize cash flow strategies, ensuring businesses can scale sustainably without running into liquidity challenges. Systems, Automation & Financial Tech Help clients implement automation and financial tools to streamline reporting and forecasting. Work with eClarity’s internal data team to enhance financial insights and dashboards for clients. What We’re Looking For We’re after a high-calibre, commercially minded finance leader who thrives in a dynamic, client-facing role. Must-Have Skills & Experience: Qualified accountant (ACA, ACCA, CIMA) or equivalent experience. 5+ years in a finance leadership role, preferably working with eCommerce, SaaS, or DTC brands. Deep understanding of eCommerce financials, including customer acquisition costs, LTV modelling, and contribution margins. Ability to communicate complex financial insights in a clear, actionable way to founders and operators. Experience in financial forecasting, budgeting, and strategic advisory for growth-stage businesses. A strong commercial mindset—you understand what makes an eCommerce business profitable and scalable. Ability to work independently and as a trusted finance partner to multiple clients. Nice-to-Have: Experience as a HOF or finance lead in a DTC business. Familiarity with Shopify, Amazon, and eCommerce-specific financial tools. Experience advising on fundraising, venture debt, or alternative financing. Strong working knowledge of Xero Why Join eClarity? Work with some of the most exciting eCommerce brands and help them scale. Path to CFO—this role is a stepping stone to a full CFO position. Innovative finance company—we blend deep eCommerce expertise with cutting-edge financial insights. Remote-first, flexible work environment. If this sounds like you, hit apply or email Kyle at [email protected] to find out more! Department eClarity Locations London, Manchester Remote status Fully Remote