Head of Fleet Marketing

Head of Fleet Marketing Drive Geely UK’s Fleet Marketing to grow demand and partnerships with clear, measurable campaigns, CRM strategy, and events that deliver real ROI. Apply for this role We usually respond within three days At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network. Job purpose: Reporting to the Chief Marketing Officer and supporting the Head of Fleet Sales, this role is responsible for developing and delivering Geely UK's Fleet and B2B marketing and communications strategy. The role will create and execute full-funnel marketing campaigns across paid media, PR, events and strategic partnerships, whilst engaging key internal and external stakeholders to strengthen brand awareness, generate demand and support the achievement of Geely's fleet sales objectives. Main responsibilities: By working cross-functionally, this role will develop and execute a comprehensive marketing strategy to strengthen Geely Auto’s position in the fleet arena Support the Fleet Sales team to achieve their objectives Develop and oversee the annual fleet marketing plan Define and track fleet marketing specific KPIs Paid Media – working with Geely Head of Comms + Geely paid media agency agree strategy and metrics to delivery necessary impact. Events – working with Head of Events to ensure full fleet event coverage ensuring close alignment with sales objectives and rigorous tracking of event ROI Develop and implement co-marketing initiatives with valued Geely Fleet partners Build on-going fleet customer hospitality events Manage the fleet marketing budget and associated resources effectively. Ensure consistency and compliance in imagery and process control. Digital CRM Strategy: Develop and implement a comprehensive Fleet CRM strategy to strengthen customer engagement and retention. Ensure Geely Fleet services represented on Geely.co.uk Education, Skills and Personal characteristics required: A bachelor’s degree in Business Administration, Marketing, Communications, or a related discipline. Experience in automotive communications or a related field with specific focus on Fleet / B2B marketing Demonstrated ability to manage budgets and resources efficiently. Strong proficiency in paid media and digital marketing tools and platforms. Experience working with CRM systems and data analytics. What can we offer you beyond the salary: • 25 days annual leave + bank holidays • Company pension scheme • Geely ECOS scheme • Car allowance • x6 Life assurance • Enhanced Maternity and Paternity Pay • Medicash • Bike2work scheme We are an equal opportunities employer: At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application. Department Marketing Role Deputy Marketing Director Locations Coventry Remote status Hybrid About Geely Auto UK The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.