Head of Growth

Head of Growth We usually respond within a week If you'd love to build out and scale our marketing operation, you're a real numbers- and structure person, and you'd like to own the results marketing creates, come join us! We ran on intuition and gut feel to begin with. Then we got smarter, and started having success with paid ads. We know how to build the creatives, we have nailed a handful of winning concepts, and the creative engine is running smoothly. Now, we're ready to build the next evolution of our growth engine: a marketing machine where every dollar is accountable, learnings get locked in, every winning concept gets scaled, every loser gets killed fast, and the whole thing compounds. The creative input is there. What we need now is the person who owns the outcomes, the weekly performance, and decides what to scale, what to cut, what to test, and what to build. If you want to be the technical heavyweight in All Gravy's marketing team , keep reading! 🥞 The mission All Gravy is the frontline operating system. One platform for everything from comms to learning to handbooks and checklists, with built-in AI. Think WhatsApp meets Duolingo meets Claude for frontline workers. Used daily by brands like GAIL's, Dishoom, 7-Eleven, and Honest Burgers. We're growing 3x year-over-year, backed by Moonfire, Scale Capital, and operators who've built billion-dollar companies. We just closed fresh funding. We're hiring, scaling fast, and the best is yet to come. 🚀 🎯 The role You'll join the Marketing team as the counterweight to our creative resources. Our current team produces, writes, films, and publishes. You are what we need to level up our game: data-driven, analytical, thorough, structured. Together we develop the next iteration of All Gravy's growth engine. Your main job is performance marketing. We run a lot of paid social – 95% Instagram and Facebook – and we need to constantly get better at knowing and scaling what works. (That being said, you don't need a ton of experience running social ads. It's less about acing Facebook Campaign Manager, and more about owning the inbound motion as a whole.) What you own: Running our paid social engine end-to-end: budget, setup, monitoring, deriving next actions Deciding what to scale, what to kill, and where to make variations of winning concepts Building the reporting and attribution so we always know what's actually driving growth Feeding creative insight back to the team: which hooks, formats, and angles convert Owning the decisions on when to 2x, 3x, 5x the budget to find the limits to our growth Plus the exciting bet: you'll head the growth of our new product-led (PLG) motion – a self-serve entry point into the All Gravy platform. This is a green-field track, it's going live as you read this, and it's yours to grow. Incredible early traction – huge potential in the SMB segment. 🧠 What you'll grow Next phase of our paid engine, with a testing system that separates creative winners from noise The reporting layer that turns spend into decisions – reporting the whole team trusts A self-serve PLG funnel from first touch to activation, and the growth loops that make it compound An operating rhythm for marketing: how we produce, test, measure, decide, and repeat at constantly higher speeds 👋 You'll thrive here if you Live in the data – analytics, attribution, and tooling are second nature. You can build the tool with Claude or similar, the dashboard and read the story in it Have done growth inside a fast-moving B2B SaaS scale-up, so you know how to move fast without breaking anything Are structured and thorough by default. You bring order, systems, and follow-through where others forget Get excited by PLG and self-serve growth – even if you've not run one end-to-end, you're hungry to build it Care more about impact than opinion. You want the number to move, not to win the argument Speak and write excellent English – we're scaling across the UK, US, Germany, and Nordics ⚡ The unfair advantages You'll partner up with a small, but productive marketing team who can supply the creative input needed to succeed with both the current funnel and future PLG motion An in-house production house (Video Producer + Editor) shipping fresh creatives weekly Best-in-class tools – and unlimited Claude tokens to move faster than teams twice your size A product that frontline workers actually love – which makes it extremely fun to market A green-field PLG track – most growth people wait years for a bet this size to be handed to them 📈 Where this goes 3 months: You've got a grip on the paid engine. Reporting is trustworthy, the testing system is running, and you're already making scale/kill calls with confidence. 6 months: Paid is compounding, and the PLG motion has its first 100 self-serve users flowing through our funnel. Beyond: As we scale into new markets, you grow the growth function – and turn the PLG track into a real, self-serve growth machine for All Gravy. 💎 Perks & vibes A smart, kind, ambitious team that's in the middle of winning big High-pace, high-trust environment with ex-founders and scale-up pros Autonomy to experiment and the budget to back it up Healthy snacks & sodas in an always-stocked fridge Team events – socials, offsites, and an occasional wine tasting Learning culture – we give direct feedback, we give responsibility, and we learn fast Competitive salary, flexible work-life, and warrant packages 🙌 Ready to build? If you want to run a real budget, make evidence-based calls, and build a growth engine from paid to self-serve – apply. We're 3 in marketing, 50 in the company. Come grow with us. 💥 Locations All Gravy Copenhagen Remote status Hybrid All Gravy Copenhagen Benefits Central office in Copenhagen Our Copenhagen office is in the hip part of Nørrebro 📍 Snacks & Beers We have an unlimited supply of coffee, water, beer (mainly on Fridays 😉) and indulge in the world of snacks which we have plenty of 🍇 🍺 🍪 Top equipment You’ll receive all new equipment to do your best work 👨‍💻👩‍💻 Flexible working times Time is precious. Make it count. Morning person or night owl, this job is for you 🐓 ☀️ 🦉 🌙 Remote work allowed You know how you perform best. Work from your couch, your favourite café, or abroad when you feel like it 🌍 🛋 Team events We love to hang out with our colleagues. So be prepared for social gatherings, fun, and games 🕺🏻 ✨ Learning culture We want to grow as people as much as we want to grow our company. We practice giving and receiving feedback, and give you a lot of responsibility so you can experience a steep learning curve 👩‍🎓👨‍🎓 What is All Gravy? We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers . We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills and connecting with co-workers – all in one app. Employers get a swiss-army-software to attract, motivate & retain their employees - rather than having to invest in 5 different pieces of software that are not fit for purpose. About All Gravy All Gravy is an HR-tech scaleup on a mission to make work fun again - for hourly employees in hospitality and retail. The All Gravy app connects everything between employees and employers — from preboarding and onboarding to scheduling, communication, learning, surveys, and even pay access. It feels like the tools people already use in daily life: Duolingo, Messenger, WhatsApp. Employers get a single platform that motivates and retains staff, instead of juggling five outdated systems. And with built-in AI , staff can get instant answers on things like recipes, shifts, or time off — without pinging HR. We’re building All Gravy together with leading brands like Dishoom, Wahaca, Ottolenghi, Pizza Pilgrims, and Honest Burgers.