Head of Growth

About IconicAI

IconicAI is on a mission to close the AI gap for New Zealand SMEs. We build and deliver AI tools, integrate them into how businesses actually operate, and train teams to use them properly, turning AI from a buzzword into a real commercial advantage for the businesses that need it most.

We're small, fast-moving, and ambitious. We're already working with clients across construction, retail, hospitality, and the not-for-profit sector, with a growing footprint and no plans to slow down.

IconicAI is led by Managing Director Ollie Johnson, alongside a Technical Director and a development team of 10. We operate from a shared office space in Parnell, Auckland.

The Role

IconicAI has grown so far on founder-led relationships and direct sales. We're now looking for a Head of Growth to build the marketing engine and lead-generation systems that let the business scale beyond one person's network. This person needs to be commercially sharp enough to run discovery calls and warm-lead conversations, freeing the founder to focus on delivery and closing larger deals.

This is a hands-on, build-it-yourself role, and a hybrid one: part marketing, part commercial. You'll own everything from content and campaigns through to running discovery calls and qualifying leads yourself.

Key Responsibilities

• Own IconicAI's marketing strategy and execution across LinkedIn, Instagram, and other channels, covering content, cadence, and campaign performance

• Build and run lead-generation systems to create a consistent, repeatable pipeline of qualified prospects

• Develop case studies, one-pagers, and sales collateral that support the business development process

• Identify and pursue partnership opportunities with industry bodies, associations, and events (in the mould of our Retail NZ partnership)

• Run discovery calls and early-stage client conversations, qualifying and progressing leads before handing off to the founder for closing on larger engagements

• Track and report on pipeline metrics, campaign performance, and lead quality

• Work closely with the founder and development partner to ensure marketing messaging reflects the actual product and service capability

What You'll Bring

• 3–6 years' experience in marketing, media, or a related commercial role, with a track record that blends content/campaign work and direct client contact

• Comfortable presenting to and having commercial conversations with business owners and executives; this isn't a content-only role

• Genuine interest in AI and technology; no coding background required, but able to speak credibly about what IconicAI does

• Self-starter who can build systems and processes from scratch in a startup environment, without heavy oversight

• An existing professional network in the NZ SME or corporate space is a strong advantage

• Tertiary qualification in marketing, business, communications, or equivalent experience

Perks & Benefits

• A genuine 4-day work week: 40 hours compressed into 4 days, every week, not a reduced-hours arrangement

• The chance to build a function from the ground up in a fast-growing AI consultancy, with your fingerprints on how it's done

• Direct exposure to the founder, client engagements, and commercial decision-making from day one

• Professional development budget for relevant courses, certifications, or conferences

• Based in a shared office space in Parnell alongside our technical and development team, for genuine day-to-day team culture rather than remote isolation

• Uncapped commission on revenue from closed leads you generate and progress

Compensation

Base salary of $80,000, plus uncapped commission paid as a percentage of revenue from clients you sign on. On-target earnings of up to $130,000. Reviewed against company growth milestones.

How to Apply

Send your CV to [email protected]. No cover letter required.

Along with your CV, please include a 1-minute video explaining a problem you've solved. We'd rather see how you think than read a cover letter.

Interview Process

• Round 1: Coffee, an informal conversation to get to know you

• Round 2: Meet the technical team

• Round 3: Case study exercise

• Round 4: Reference checks

We're aiming for a start date in October.