Marketing Automation Specialist

It's not every day that a job comes along where you really can change the world. Keep reading if you want to be part of: Creating positive change in the lives of the world's most vulnerable children. Building smart campaigns that turn data into personalised supporter journeys. Joining a passionate MarTech team where your skills drive real change for vulnerable children worldwide. World Vision New Zealand is looking for a skilled Marketing Automation Specialist to join our Marketing Technology team. In this role, you will build, execute, and optimise multi-channel communication journeys using our marketing automation platform, Customer.io. You will work closely with our Go-To-Market and Data teams to translate campaign briefs into automated, personalised communications that engage supporters at scale. Key Responsibilities Build and execute automated supporter journeys across email, SMS, direct mail, WhatsApp, and phone channels. Translate campaign briefs from stakeholders into multi-channel automation workflows. Implement dynamic content, audience segmentation, and A/B testing to improve engagement. Analyse campaign and journey performance data and provide actionable recommendations such as channel strategy and content effectiveness Maintain data integrity, QA automation builds, and complete pre/post go-live checklists. Document Customer.io processes and support team upskilling on the platform. Partner with Operations and Data teams to ensure accurate targeting and smooth campaign operations. This is your opportunity to join a professional, passionate and diverse team at World Vision New Zealand, who will stop at nothing to create meaningful change for children. Every day, as part of World Vision's global reach, you'll help the world's most vulnerable families build safer and brighter futures. Every night, you'll go home knowing you made a difference in someone's life. About You 2+ years of experience in marketing automation or a similar digital marketing role. Experience with marketing automation platforms such as Customer.io, HubSpot, Marketo, Braze, Salesforce Marketing Cloud etc. Strong understanding of supporter lifecycle, personalisation, and behavioural triggers. Proficiency in HTML for email, dynamic content, Liquid templating, and basic SQL. Ability to interpret briefs and turn them into operational, multi-channel journeys. Ability to collaborate with data teams to implement triggers, segmentation, and tagging logic. High attention to detail and a strong commitment to quality assurance. Strong analytical skills, you can surface insights and translate them into improvements. Experience working with not-for-profit or fundraising teams (desirable). Familiarity with CDP/CRM data structures and A/B testing frameworks (desirable). A collaborative mindset, a growth mindset, and alignment with World Vision's Christian values. Current eligibility to work in New Zealand. Why Work With Us? The team at World Vision are connected in our desire to seek justice and to overcome poverty for all children, everywhere. We are mission focused and maintain our Christian identity while embracing the diversity of all people. We offer unique benefits that are aligned to who we are as an organisation and our people. You'll be a part of creating positive change in the lives of the world's most vulnerable children. We offer a comprehensive benefits package; including Southern Cross medical insurance and life insurance, a day off on your birthday, the option to buy additional leave, a hybrid work environment, an Employee Assistance Program (EAP), and access to a free Wills package. Be a part of World Vision's haerenga (journey) of embracing te ao Māori, enabling us to be more effective in achieving our Mission. Opportunities for ongoing learning, development and education through a range of channels including training and development as part of World Vision International. What You Need to Know World Vision is a Christian organisation that empowers everyday New Zealanders to stand up and make a difference for children in the world's toughest places through emergency relief, community development and advocacy work. You'll be joining New Zealand's largest overseas humanitarian organisation, made up of 100 staff. You'll also become part of something bigger, World Vision's global partnership of 35,000 staff and 3.3 million supporters in 100 countries. So far, we've impacted the lives of more than 200 million vulnerable children by tackling the root causes of poverty. This is your chance to make a massive impact, right when it's needed the most. We work from a Christian kaupapa. We see our work as a practical expression of the gospel, and we value and support the wairua (spiritual wellbeing) of our people and partners. We believe in a world where every child, no matter where they were born, can live life in all its fullness. It's as simple as that. Location and Hours Based in Penrose, Auckland Full-time, Permanent position. 37.5 hrs per week. Hybrid work Eligibility To be eligible for this role you must have current entitlement to work in New Zealand. Apply Now We welcome applications from anyone who wants to seek justice and overcome poverty for all children, everywhere, and brings the required skills. We act in ways that respect the dignity, uniqueness and intrinsic worth of every person. Please let us know if there are any accommodations we can make to help you with your application or in our recruitment process. World Vision New Zealand is committed to safeguarding children. All applicants will undergo appropriate screening, including police vetting. For more information, please contact [email protected] . Alternatively, click Apply Now to submit your application. Our vision for every child, life in all its fullness; Our prayer for every heart, the will to make it so. As part of the recruitment process, World Vision New Zealand may with consent contact referees or partner organisations located inside or outside of New Zealand to verify information provided in your application. Any personal information disclosed during this process will be handled securely and in accordance with our Privacy Policy and applicable privacy laws.