Head of Growth & Demand Generation

About Gray Swan Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for the leading frontier labs along with building real-time threat detection and adaptive adversarial red teaming agents for teams deploying AI. We're a team of approximately 50 people, well-funded, growing quickly. Our work directly influences how the world deploys AI agents and systems at scale.. Learn more about how we work . The Role The Head of Growth & Demand Generation owns Gray Swan’s pipeline generation strategy. This is a revenue-critical leadership role responsible for building and scaling a repeatable demand engine that consistently generates high-quality, sales-accepted pipeline. You’ll partner closely with Sales, Product, and company leadership to define our demand strategy, identify the highest-impact digital growth opportunities, and execute programs that accelerate revenue. As an early marketing leader, you’ll have the opportunity to shape both the function and the company’s long-term growth strategy. This role includes a variable compensation component tied directly to qualified pipeline generation, aligning marketing performance with measurable business outcomes. What You’ll Do Build and scale a multi-channel demand generation engine across outbound, inbound, ABM, paid media, partnerships, content, events, and growth experiments. Own quarterly and annual pipeline gen targets aligned with company revenue goals. Define our targeted segmentation strategy and channel mix to maximize pipeline creation and conversion. Partner closely with Sales leadership to improve lead quality, qualification, conversion rates, and overall pipeline efficiency. Own marketing performance, including budget allocation, attribution, ROI, funnel conversion, and experimentation across every stage of the lead journey. Collaborate with Product, GTM Operations, and executive leadership to continuously refine and develop high-converting generation campaigns to explode revenue growth. Who You Are 5+ years of experience in B2B SaaS, Cyber Security or AI Security marketing, with a strong focus on demand generation, growth marketing, or revenue marketing. Proven track record of building and scaling pipeline generation programs within a high-growth startup environment. Experience developing integrated demand generation strategies across inbound, outbound, ABM, paid acquisition, partnerships, and events. Strong understanding of marketing analytics, attribution, funnel optimization, and performance measurement. Experience with modern marketing and sales technology (we currently use HubSpot), along with a data-driven approach to experimentation and optimization. Comfortable operating as both a strategic leader and a hands-on builder in a fast-moving environment. If you don’t meet 100% of these qualifications, we still encourage you to apply. We care more about your ability to create impact than checking every box. You’ll Thrive Here If You Are Obsessed with building predictable, repeatable pipelines — not just generating marketing activity. Experience using AI tools/automation as force multipliers to move faster, work smarter. Highly analytical, naturally curious, and constantly testing new ideas to improve performance. Comfortable owning ambitious growth goals and being measured by business outcomes. Equally energized by developing strategy and rolling up your sleeves to execute. Motivated by building something from the ground up and helping define the next phase of Gray Swan’s growth. Ownership, high accountability - end to end campaigns Self Starter What We Offer: We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data. Compensation: $170,000 - $250,000 plus performance based bonus and meaningful equity package Benefits: 401k with up to 4% matching 28 days annual leave (vacation + holidays) Health, dental, and vision coverage Catered lunches (Pittsburgh office) Flexible work arrangements Visa sponsorship available for exceptional candidates Interview Process 🔎 Application review. We read everything; we’ll respond within 10 days. ✏️ Online technical screen (15 min). Complete a simple, job-relevant exercise. 🗣 Intro call (30 min). We learn about you; you learn about us. 🧑‍💻 Technical interview (90 min). Live coding with some tasks requiring AIand others not. 🗣 Experience & culture interview (60 min). Conversational exploration of the skills fit. 😇 Reference checks. We’ll reach out to 3-5 references that you provide. 📃 Offer. If it’s mutual, we move fast. How to Apply Submit your resume, link to your portfolio, and answer the questions on the application.