Head of Growth Marketing

Head of Growth Marketing Join an award-winning, AI-first marketing team and drive growth, profitability and high-impact digital marketing in one of Sweden’s fastest-growing education companies 🚀 Drive AI-powered growth marketing at one of Sweden’s fastest-growing education companies We are looking for a commercially sharp, analytical and hands-on digital marketer who knows how to create growth across channels. You may be strong in SEO, SEM, paid social, display, CRO, landing pages, marketing automation or AI-driven workflows – what matters most is that you can identify high-impact opportunities and turn them into real business results. As our Head of Growth Marketing, you will work across the most important digital growth areas in our marketing team. You will develop and improve campaigns, landing pages, search initiatives, paid media, conversion flows, automations and AI-supported ways of working. The role is broad, but the goal is simple: find what can drive growth, make it happen and keep improving it based on what actually works. This is a senior hands-on role for someone who wants real responsibility from day one. You are commercially driven, fast-moving and already use AI actively in your work. You will have the mandate to turn ideas into real business impact – and the ambition to become one of the best at applying AI to modern growth marketing. Work with an award-winning marketing team – in the picture below, we receive the Swedish SEO Prize About Allakando Allakando is one of Sweden’s largest education companies and the fastest growing company for tutoring, courses and digital educational tools. We are also proud of having the most satisfied families according to Trustpilot 💚 Our mission is to accelerate people's growth and our learning solution is a blend between in-person tutoring and online learning tools. One example of our educational tools is Sweden's first AI-teacher 🚀 Our product range also contains the largest nanny agency in the country - myNanny - and on top of that we are currently growing rapidly in France 🇫🇷 Your role – How you will contribute You will help drive growth across our markets by working hands-on with digital marketing, paid media, search, CRO, landing pages, campaign testing, AI tools and marketing automation. The role is about finding the highest-impact opportunities and getting high-quality work launched. You do not need to be a specialist in every channel, but you should have a real edge in at least one important growth area – such as SEO, SEM, paid social or CRO. We are a small team, so you need to create results yourself, hands-on or together with specialists – not mainly by managing or delegating. Examples of responsibilities: Digital growth: identifying, prioritizing and driving high-impact marketing initiatives that improve leads, conversion, revenue, CAC, lead quality, profitability and growth. AI-first marketing: using AI actively to improve analysis, search, creative production, content workflows, automations, campaign testing, execution speed and marketing quality. Paid media: developing, setting up, managing, testing and improving campaigns across channels such as paid search, paid social, display and other relevant platforms. Search and visibility: improving performance across organic search, paid search, GEO and AI-driven search visibility. Web, landing pages and CRO: leading web projects, creating and improving landing page concepts, messaging, hypotheses, test logic and conversion flows. Experimentation and optimization: launching tests, following up performance and turning learnings into better campaigns, landing pages, channels and growth initiatives. Marketing systems and automation: building and improving workflows, automations and tools that make the marketing team faster, smarter and more scalable. Who you are This is a senior role for a strong digital marketer who combines commercial judgment, analytical ability, AI-native ways of working and hands-on execution. You may come from growth marketing, digital marketing, performance marketing, SEO, SEM, paid social, CRO or a broader marketing role. What matters most is that you have a real edge in at least one important growth area – and that you can create results yourself, either hands-on or by working closely with specialists to turn opportunities into launched initiatives that improve results. We think you will do great here if you are: A strong digital growth marketer: you understand how channels such as SEO, SEM, paid social, display, CRO, landing pages and marketing automation work together to create growth. AI-native in your work: you already use AI tools actively and are motivated to become exceptional at applying AI to marketing. Commercially sharp and analytical: you think in growth, conversion, CAC, lead quality, revenue and profitability – and use data to make better decisions. Hands-on and execution-oriented: you do not only create plans. You make sure things get implemented, tested, followed up and improved. Strong in at least one growth area: you have a real edge in one or more areas such as SEO, SEM, paid social, CRO, landing pages, marketing automation or AI-driven workflows. Technically confident: you are comfortable with marketing tools, websites, tracking, landing page builders, automations and working with developers or specialists when needed. Ambitious and curious: you want to build something exceptional and keep improving as digital marketing, AI and growth evolve. Fluent in Swedish and/or English: you can communicate clearly in at least one of the languages used across our team and markets. About our culture The atmosphere at the office is easy-going but focused. We think it is important to deliver value, as well as having fun while doing it. We try hard to keep things simple. The office is situated on the entire second floor of Lund's station building. The role is hybrid. See here for more about Allakando and our culture. Why you should join A rare broad growth marketing role: work across paid media, search, CRO, landing pages, AI tools, automations and digital growth in one senior role. Be part of an AI-first marketing team: join a team that is pushing hard to use AI across marketing, growth, analysis, production, workflows and automation. Real responsibility from day one: you will help decide and drive some of the most important growth priorities across our markets. Work with an award-winning marketing team: you will join a team that competes hard, moves fast and is skilled across many disciplines of marketing. Create real business impact: your work will help us reach more families, improve performance and grow across Sweden and internationally. A fun, ambitious environment: great colleagues, high pace, high trust and a team that enjoys building things together. Does this sound like an opportunity for you? Send us your application today! Departments Full-time Locations Headquarters in Lund Remote status Hybrid Headquarters in Lund What we offer Work that makes a real difference Improve young people's life, everyday Dedicated colleagues Join a team of ambitious colleagues Next level work culture Loads of optional team activities and benefits Hybrid work Chose to work from home or at the office No fixed hours Flexible work hours and vacation when it suits you Free gym card Gym card and paid time to work out Central and beautiful office Centrally located at Lund Central Station Create the future of learning Join the journey of a fast-growing company Our culture and core values Our culture is built on teamwork, energy, and shared responsibility for our success. We strive to create a supportive environment where everyone can thrive and look back on their time here as the highlight of their career. The following key values reflect our beliefs. #1 We are better together We believe that we can create the most value when we work as a team. At Allakando, it’s not about the individual. It’s about what we can accomplish together. At Allakando, “us” comes before “me”. #2 We deliver excellence At Allakando, we are proud of the important work we do everyday. We hold ourselves to the highest standards because that is how we deliver the most value to the people we help. #3 We get it done At Allakando, we make sure to always get the job done — because that’s when we create real value. It’s not about rushing — it’s about working smart by prioritizing, planning, automating, and not overworking our tasks. Meet some of our crew Since its foundation in 2007, Fredrik has held almost every role within the organization. He is convinced that everyone can learn anything. Much of his conviction comes from the fact that he has personally taught over 3,000 students. Fredrik has truly put Allakando's methods into practice, especially while studying at the Stockholm School of Economics, all while working 80-hour weeks to develop Allakando! Fredrik Fridlund CEO, CPO and founder Petter is responsible for developing the organization's processes, personalized matching, and our family services. He studied Industrial Engineering and Management at Linköping University. Petter started working at Allakando in 2009 and has extensive experience across the entire organization. He has personally helped hundreds of students achieve better study results! Petter Omling COO Erik has been in charge of our marketing since 2013. He graduated as top of class in Marketing from Stockholm School of Economics, where he also served as student union president. Erik has been active in education issues since the age of 14, and has diverse professional experiences, including work as a professional photographer and research at Schibsted. He is a full-stack marketer and was one of London's youngest traders at the age of 19. Erik Schuss CMO Make a real difference with Allakando At Allakando, we are 5,900 passionate individuals helping over 26,000 students each year. This makes us one of the largest and fastest-growing tutoring companies in Sweden and France. We are firmly convinced that anyone can learn anything. Our mission is to accelerate people's growth – both academically and personally. Our learning solution combines traditional home tutoring with cutting-edge educational technology – including the recent development of Sweden's first AI tutor. Let’s change the lives of thousands of young people together. A leading international education company with Swedish roots Students Teachers Trustpilot score Content views About Allakando We are one of Sweden's largest companies for private tutoring, homework help , math help , courses and digital educational tools. This includes everything from personal study coaches to applications for the Swedish Scholastic Aptitude Test and online lessons in our virtual classroom. We also have several related businesses, including one of Sweden's largest companies for professional nannies and babysitting — myNanny . We are also growing quickly in France with Top Soutien Scolaire . Founded in 2007 Co-workers at HQ 60