Head of Growth Marketing and Lifecycle (NYC or Berlin)

What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams . Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone , and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! Your Opportunity Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. Reporting to the VP of Marketing, you will join the Marketing Leadership Team to own the strategy and execution of our high-stakes demand engine. Today 95% of revenue is marketing led, and we’re looking for the leader to continue to lead and scale the function accountable for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue. We are looking for a strategic and hands-on marketing leader based in NYC who wants to build a modern, AI-augmented growth engine to unlock our next phase of maturity. As we evolve from a people enablement tool to a comprehensive HR platform, your mission is to transform our buyer journey into a scalable, high-velocity machine. You are a high-output, low-ego operator who leads with clarity, urgency, and empathy. You possess thehigh agency required to materially shift the growth trajectory of a category-defining company across North America and EMEA. You aren’t just an observer of the AI revolution; you are bullish on its potential to enhance human creativity and efficiency. You are constantly researching and experimenting with new ways to integrate technology—from autonomous workflows and predictive lead scoring to intent-driven prospecting —to drive superior, self-optimizing results. This is a unique opportunity to shape global strategy while staying close to the execution of our demand engine across North America and EMEA. You will bridge the gap between initial acquisition and long-term customer retention, ensuring our marketing tactics match our expanding vision as a comprehensive HR platform. What are your responsibilities? Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack tosupercharge efficiency, velocity, and ROI. Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline. You will lead our high-stakes demand engine that fuels our global sales organization. Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space. Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion. You will build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption. Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities. Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement. Who are we looking for? Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS Proven track record owning pipeline or revenue outcomes , not just lead generation Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing Hands-on AI fluency and experience in successfully embedding AI- tools and agents into marketing workflows for faster decisions and improved scalability Deep understanding of modern growth metrics, attribution models, and experimentation frameworks Experience managing multi-million marketing budgets Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders Leadership experience building and scaling high-performing growth teams A builder mentality with high agency and strong execution instincts Curiosity about buyer behavior and a strong instinct for what improves conversion Benefits at Leapsome Impact : Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025 Teammates: Join a diverse and international team of talented, smart, and kind people Feedback and recognition : We value feedback exchange and celebrating successes — big and small Hybrid model: Enjoy our hybrid model by working from home or in our office (2 days per week) with a comfortable work-from-home budget Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year Vacation: Take 30 vacation days every year, plus public holidays Parental leave: Up to 6 weeks of 100% paid parental leave and an additional 6 weeks of paid leave for the birthing parent Competitive package: Competitive salary, benefits, and a pre-IPO equity package Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness tool for your financial planning, advising, and support Health care: Robust medical, dental, vision, and life and disability insurance plans. Additional perks include One Medical, telehealth services, and access for employees and dependents to a healthcare advocacy team. Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness Wellness: Stay active and healthy with our company-sponsored wellness benefits Learning and development: Develop your skills with a $2,000 annual development budget and dedicated time for learning Commuter benefits Expected Compensation: $ 180.000 to $ 200.000 + Bonus + VSOP For compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. We share base salary ranges on all US job advertisements to comply with local legislation and provide greater transparency to candidates. This role will be eligible for additional compensation through bonuses and stock options. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. Leapsome’s values We stay true to our values in everything we do at Leapsome. Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest. Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go. Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team. Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth. Excited to be part of Leapsome? 😊 Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙 A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you? We look forward to getting to know you! You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu ✨✨✨ Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Help us make work fulfilling for everyone! At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together. Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive. Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!